Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

A smartphone films a young woman unpacking a cardboard box

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their products and services. However, despite its widespread use […]

What marketing decisions are behind the making of Super Bowl ads?

What marketing decisions are behind the making of Super Bowl ads?

Collabstr explored some of the marketing decisions that go into Super Bowl ads, from earned media tactics to star power and teasers. – Photo Illustration by Elizabeth Ciano // Stacker // Getty Images Jake Kring-Schreifels […]

Dieticians slam “heinous” Lunchly marketing & warns parents against influencer product

Lunchly MrBeast KSI Logan Paul

We spoke with Registered Dieticians Destini Moody and Courtney Pelitera, who say parents “shouldn’t trust” Lunchly with their children’s nutrition as the influencer-backed lunch kit faces criticism online. In September 2024, YouTube stars Logan Paul, […]

Ice Spice hits out after Central Cee’s ex Madeline Argy calls the romance rumors a ‘marketing scheme’ & leaks his texts

Ice Spice appeared to clap back after Central Cee's ex Madeline Argy slammed their romance rumors by sharing this photo with him

ICE Spice has seemingly clapped back after Central Cee’s ex-girlfriend Madeline Argy called out the rappers’ romance rumors. TikToker Madeline claimed that Central Cee and Ice Spice’s dating speculation is a “marketing scheme” and a […]

Kinds of Kindness poster leaves fans ‘nauseous’ as marketing for upcoming film with Emma Stone labeled ‘disturbing’

A poster for Emma Stone's new project has fans talking

KINDS of Kindness has fans talking after a ‘disturbing’ poster promoting Emma Stone’s latest project was released. The film features an impressive cast, but viewers claim the poster alone makes them “nauseous.” 6 A poster […]

Ariana Grande praised as a ‘marketing genius’ as fans spot sneaky Wicked nod in The Boy is Mine music video

Ariana Grande snuck in a tribute to Wicked in her The Boy is Mine music video

ARIANA Grande’s fans have spotted her subtle tribute to Wicked in her new The Boy is Mine music video. The singer, 30, portrayed Catwoman opposite actor Penn Badgley, 37, in the clip, which dropped on […]

Glen Powell Says His Steamy Off-Screen Romance With Sydney Sweeney Was Her Genius Marketing Strategy

Anyone But You: Glen Powell & Sydney Sweeney

Glen Powell & Sydney Sweeney in Anyone But You ( Photo Credit – IMDb ) Sydney Sweeney and Glen Powell’s Anyone But You is one of the most loved movies of 2023. The romantic comedy […]

I aced my marketing degree after writing 12,000-word dissertation on Taylor Swift’s huge fan following

Evie Graham scooped a 2:1 in her BA Hons Marketing degree after studying how superstar Taylor Swift uses her fan following to build brand loyalty

A STUDENT aced her marketing degree — after studying Taylor Swift. Eve Graham, 23, wrote a 12,000-word dissertation on how the pop megastar uses platforms to communicate with fans and build brand loyalty. 1 Evie […]

Oscar And Mainstream Movie Marketing Difficult To Align – Deadline

‘Barbie’ Has Box Office Floating On Pink Cloud Amid Its Fascinating Distractions – Deadline

The sound of music was back with us this week in the form of two polar opposite productions that may intrigue audiences but challenge marketers. Maestro started streaming on Netflix after auditioning in a (very) […]

Raye: ‘There are 100 royalty points on a record & record labels are taking eighty points for marketing’ – Music News

Raye: 'There are 100 royalty points on a record & record labels are taking eighty points for marketing' - Music News

Raye is the focus of the latest Amazon Music’s +44 Podcast, hosted by Zeze Millz and David “Sideman” Whitely. Raye discusses topics such as leaving her old record label to become independent, her thoughts on […]

Immensity Marketing Analytics – Solving The Music Industry’s Attribution Problem

music marketing analytics immensity

Immensity is an intelligent marketing analytics system that uses advanced statistics and machine learning to figure out which social activities or marketing campaigns are actually driving audience growth, fan engagement, consumption and revenue.  The following […]