Warner Records GM Mike Chester and Dalia Ganz, who’s been upped to EVP of digital and marketing. Photo Credit: WMG On the heels of last week’s ADA shakeup, Warner Music Group (WMG) has confirmed a […]
Photo Credit: Base for Music Base for Music announces a $1.73 million fundraising round with strategic investors to “redefine music marketing” through fan engagement. French startup Base for Music, founded by Maxence Bazin and specialized […]
Myke Towers puts his racing skills to the test while attending a Formula 1 Miami Grand Prix activation in support of F1 The Album. Photo Credit: Warner Music Group The F1 marketing wheels – and […]
Chris Pula, the gregarious movie marketing executive who served stints at New Line, Warner Bros, Fox and Disney and created groundbreaking campaigns for movies from Se7en to The Mask, Dumb and Dumber and many others, […]
Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their products and services. However, despite its widespread use […]
Arcane Season 2 just ended. The 2025 season of Noxus is coming soon, complete with a new map and jungle monster. Faker just got his 5th title. And yet, the most exciting thing about LoL […]
Collabstr explored some of the marketing decisions that go into Super Bowl ads, from earned media tactics to star power and teasers. – Photo Illustration by Elizabeth Ciano // Stacker // Getty Images Jake Kring-Schreifels […]
TikTok’s ‘Gen Z wrote my script’ trend has many viewers laughing at how unfamiliar the older generation is with the younger generation’s word choices. Though it’s uncommon for the younger generation to take the lead […]
We spoke with Registered Dieticians Destini Moody and Courtney Pelitera, who say parents “shouldn’t trust” Lunchly with their children’s nutrition as the influencer-backed lunch kit faces criticism online. In September 2024, YouTube stars Logan Paul, […]
The album — “The Tortured Poets Department” — has now spent 15 weeks at No. 1. Swift’s hold on the top spot is as much about marketing magic as it is music. Share This Article
ICE Spice has seemingly clapped back after Central Cee’s ex-girlfriend Madeline Argy called out the rappers’ romance rumors. TikToker Madeline claimed that Central Cee and Ice Spice’s dating speculation is a “marketing scheme” and a […]
KINDS of Kindness has fans talking after a ‘disturbing’ poster promoting Emma Stone’s latest project was released. The film features an impressive cast, but viewers claim the poster alone makes them “nauseous.” 6 A poster […]
ARIANA Grande’s fans have spotted her subtle tribute to Wicked in her new The Boy is Mine music video. The singer, 30, portrayed Catwoman opposite actor Penn Badgley, 37, in the clip, which dropped on […]
If you’ve seen anything about Longlegs, from its cryptic teasers to its spooky trailer, you probably know it’s an upcoming horror movie about a serial killer played by Nicolas Cage. You also probably don’t know […]
Spoiler warnings have become a polite way to signal to the internet that you’re about to discuss some aspect of a movie they might prefer not to know before seeing the film. People online have […]
Glen Powell is finally saying the quiet part out loud when it comes to his rom-com with Sydney Sweeney — namely, that their off-screen chemistry was 100% staged and fake. The actor spilled the tea […]
Glen Powell & Sydney Sweeney in Anyone But You ( Photo Credit – IMDb ) Sydney Sweeney and Glen Powell’s Anyone But You is one of the most loved movies of 2023. The romantic comedy […]
A STUDENT aced her marketing degree — after studying Taylor Swift. Eve Graham, 23, wrote a 12,000-word dissertation on how the pop megastar uses platforms to communicate with fans and build brand loyalty. 1 Evie […]
Wizards of the Coast continued its recent track record of controversy by admitting to the use of artificial intelligence in developing the backdrop of a marketing image used to promote Magic: The Gathering. The original […]
iStockphoto The Sphere in Las Vegas continues to be the world’s most viral entertainment venue. It also serves as one of the largest physical marketing platforms on the planet. On the outside of the Sphere […]