The Sphere in Las Vegas continues to be the world’s most viral entertainment venue. It also serves as one of the largest physical marketing platforms on the planet.
On the outside of the Sphere is the exosphere. It is a fully-programmable 580,000-square-foot display that lights up the night sky in a manner so bright that it can literally be seen from outer space.
Covering the exosphere is 1.2 million LED pucks. Each puck is spaced nine inches apart and contains 48 individual diodes. Each diode can display 256 million different colors.
Brands can purchase (very expensive) space on the exosphere and use its impressive technology to turn the display into literally anything spherical. The Rockettes took over the Sphere at Christmas. Pizza Hut transformed it into a giant pizza ball. Google paid big bucks to troll Amazon.
Apparently, the Sphere has caused other nearby venues, hotels and event spaces to get creative. They must have seeen the opportunity for cash flow and decided to get in on the action.
The Luxor, located on the opposite end of the Strip from the Sphere at the Venetian, recently wrapped its large window display with Doritos branding.
It became a giant nacho cheese chip!
Is this the new norm in Las Vegas?! Did the Sphere and its ball of advertisements change the game?!
It certainly seems that way…
Soon enough, Sin City is going to become one giant marketing campaign— if it isn’t already. The Sphere challenged other Las Vegas venues to go big and cash-in.
Don’t be surprised if this trend continues. More wraps are going to start popping up all over the city. More brands will start buying giant advertisements on famous buildings.
1984 was ahead of its time. Big Brother is watching and we live in an ad.