A STUDENT aced her marketing degree — after studying Taylor Swift. Eve Graham, 23, wrote a 12,000-word dissertation on how the pop megastar uses platforms to communicate with fans and build brand loyalty. 1 Evie […]
Wizards of the Coast continued its recent track record of controversy by admitting to the use of artificial intelligence in developing the backdrop of a marketing image used to promote Magic: The Gathering. The original […]
iStockphoto The Sphere in Las Vegas continues to be the world’s most viral entertainment venue. It also serves as one of the largest physical marketing platforms on the planet. On the outside of the Sphere […]
The sound of music was back with us this week in the form of two polar opposite productions that may intrigue audiences but challenge marketers. Maestro started streaming on Netflix after auditioning in a (very) […]
Raye is the focus of the latest Amazon Music’s +44 Podcast, hosted by Zeze Millz and David “Sideman” Whitely. Raye discusses topics such as leaving her old record label to become independent, her thoughts on […]
Immensity is an intelligent marketing analytics system that uses advanced statistics and machine learning to figure out which social activities or marketing campaigns are actually driving audience growth, fan engagement, consumption and revenue. The following […]
Zackerie Fairfax ❘ Published: 2022-10-01T22:02:36 ❘ Updated: 2022-10-01T22:02:56 Brandon ‘Atrioc’ Ewing went live the day after the first episode of ‘Juiced’ aired to reveal that xQc missing his flight and being […]
Photo Credit: Alex G / CC by 2.0 Eric Clapton’s catalog of studio albums is moving from Warner Records to Surfdog Records in October. The marketing, licensing, and administrative rights will transfer to Surfdog on […]
Photo Credit: Deezer Four months back, Deezer revealed that it had about 9.6 million subscribers and disclosed plans to generate €1 billion in 2025. Now, in an effort to grow the former figure and meet […]
The Scarborough Shooting Stars came within a single basket of winning the Canadian Elite Basketball League (CEBL) title on Sunday, losing to the Hamilton Honey Badgers by just two points after a run of 17 […]
Photo Credit: Lee Brimelow Anuel AA has officially expanded his “groundbreaking marketing partnership” with Endeavor’s Ultimate Fighting Championship (UFC), which is now poised to use the Carolina, Puerto Rico-born artist’s music “during key moments of […]
During Super Bowl week, Tom Brady announced his retirement from the NFL. The move was short-lived, though; Brady couldn’t even wait two months, announcing his return to football in mid-March — on Selection Sunday for […]
Warner Music Group’s Spinnin’ Records has officially revealed a series of “changes to boost future growth,” with an emphasis on Web3 and non-fungible tokens (NFTs). Hilversum, Netherlands-headquartered Spinnin’ Records, which Warner Music bought half a […]
Photo credit: Camilo Jimenez Most indie musicians don’t have an oversaturation problem, it’s that they’re not getting seen enough. But it’s still possible to annoy the living heck out of your current audience if you’re […]
Shared from Business of Fashion Marketers spent much of the last year confronting a hard truth: the data and analytics they’ve long relied on to measure campaign success and inform future decisions may not be […]