Hipgnosis Strikes Partnership with Reactional Music for Gaming

Hipgnosis Reactional Music partnership for gaming

Photo Credit: Fausto Sandoval Reactional Music has reached an agreement with Hipgnosis Song Management. Here’s the latest. Reactional Music’s patented technology allows any music to be brought into a game—with the entire game reacting live […]

Sony Music Inks Partnership with Lionel Messi for Animated Series

Sony Music Lionel Messi animated series

Photo Credit: Hossein Zohrevand / CC by 4.0 Sony Music announces a partnership with Lionel Messi to develop an animated series inspired by the Argentinian soccer star. Sony Music Entertainment’s Premium Content Division has partnered […]

Yusuf / Cat Stevens Pays Homage to George Harrison with “Here Comes The Sun” Cover, Announces Partnership with Dark Horse Records

Yusuf / Cat Stevens Pays Homage to George Harrison with "Here Comes The Sun" Cover, Announces Partnership with Dark Horse Records

Today, Yusuf / Cat Stevens has shared an endearing cover of “Here Comes The Sun” as a homage to the late George Harrison. The song arrives in tandem with Stevens’ announcement, that he has partnered […]

Drink Champs Announces Partnership With UMG’s Podcast Network

Drink Champs Announces Partnership With UMG’s Podcast Network

Drink Champs has joined the Warner Music Group family. On Friday, series’ hosts N.O.R.E.and DJ EFN announced their newly inked distribution deal with WMG’s podcast network, Interval Presents. As part of the agreement, the entertainment conglomerate secured the “exclusive […]

Vevo and TikTok Announce Partnership, Top-Trending Video Show

Vevo and tiktok partnership

Photo Credit: Vevo + TikTok Vevo and TikTok announce a new partnership, launching ‘Trending on TikTok,’ a weekly top-trending music video show. Music video network Vevo has announced a partnership with TikTok to create and […]

Boomplay Inks Partnership Deal With Telecom Giant MTN Ghana

Universal Music Group Inks Deal with African Streaming Music Service Boomplay

African streaming platform Boomplay has officially inked a partnership deal with Accra-headquartered telecom company MTN Ghana, which is now set to bundle premium streaming with data plans. The high-profile tie-up between Boomplay and MTN Ghana […]

Vampr Secures Downtown Investment As Part of Wider Partnership

Vampr music tech startup

Photo Credit: Vampr Downtown Music has officially invested in six-year-old music networking platform Vampr as part of a broader partnership deal. New York City-headquartered Downtown Music unveiled its investment in and agreement with Henderson-based Vampr […]

Nike Officially Suspends Partnership With Kyrie Irving

Chicago Bulls v Brooklyn Nets

Nike suspends partnership with Nets’ Kyrie Irving after backlash over an anti-semitic video he posted along with his recent comments. Source: Dustin Satloff / Getty After a week of disastrous press surrounding Kyrie Irving sharing […]

Warner Music, Merlin, and BMG Ink Pinterest Partnership Deals

Warner Music, Merlin, and BMG Ink Pinterest Partnership Deals

Pinterest has finalized partnerships with Warner Music, BMG, and Merlin. Photo Credit: Dima Solomin Pinterest has unveiled newly inked partnership agreements with Warner Music Group (WMG), Merlin, and BMG as part of a broader initiative […]