SIDEPIECE Drop Courtside Anthem in Partnership With Golden State Warriors: Listen

SIDEPIECE Drop Courtside Anthem in Partnership With Golden State Warriors: Listen

SIDEPIECE are going pro alongside the Golden State Warriors with their latest stadium-filling anthem.  After partnering up with Golden State Entertainment (GSE), the house music duo have unleashed their single “Feel The Need,” which is […]

Reebok Inks Major Partnership with Anuel AA

Reebok Anuel AA

Photo Credit: Rene Orellana / CC by 4.0 Reebok announces a new long-term partnership with Puerto Rican rapper Anuel AA, featuring product collaborations and unique releases in the latest of the brand’s long line of […]

The “Ivy Park” Partnership Between Adidas And Beyoncé Is Coming To An End Due To Poor Sales

The "Ivy Park" Partnership Between Adidas And Beyoncé Is Coming To An End Due To Poor Sales

The four-year fashion brand partnership between Beyoncé and Adidas is coming to an end. Poor sales of the singer’s Ivy Park fashion line are reportedly to blame. The partnership will dissolve after Adidas finishes out […]

Hipgnosis Strikes Partnership with Reactional Music for Gaming

Hipgnosis Reactional Music partnership for gaming

Photo Credit: Fausto Sandoval Reactional Music has reached an agreement with Hipgnosis Song Management. Here’s the latest. Reactional Music’s patented technology allows any music to be brought into a game—with the entire game reacting live […]

Sony Music Inks Partnership with Lionel Messi for Animated Series

Sony Music Lionel Messi animated series

Photo Credit: Hossein Zohrevand / CC by 4.0 Sony Music announces a partnership with Lionel Messi to develop an animated series inspired by the Argentinian soccer star. Sony Music Entertainment’s Premium Content Division has partnered […]

Yusuf / Cat Stevens Pays Homage to George Harrison with “Here Comes The Sun” Cover, Announces Partnership with Dark Horse Records

Yusuf / Cat Stevens Pays Homage to George Harrison with "Here Comes The Sun" Cover, Announces Partnership with Dark Horse Records

Today, Yusuf / Cat Stevens has shared an endearing cover of “Here Comes The Sun” as a homage to the late George Harrison. The song arrives in tandem with Stevens’ announcement, that he has partnered […]

Drink Champs Announces Partnership With UMG’s Podcast Network

Drink Champs Announces Partnership With UMG’s Podcast Network

Drink Champs has joined the Warner Music Group family. On Friday, series’ hosts N.O.R.E.and DJ EFN announced their newly inked distribution deal with WMG’s podcast network, Interval Presents. As part of the agreement, the entertainment conglomerate secured the “exclusive […]

Vevo and TikTok Announce Partnership, Top-Trending Video Show

Vevo and tiktok partnership

Photo Credit: Vevo + TikTok Vevo and TikTok announce a new partnership, launching ‘Trending on TikTok,’ a weekly top-trending music video show. Music video network Vevo has announced a partnership with TikTok to create and […]

Boomplay Inks Partnership Deal With Telecom Giant MTN Ghana

Universal Music Group Inks Deal with African Streaming Music Service Boomplay

African streaming platform Boomplay has officially inked a partnership deal with Accra-headquartered telecom company MTN Ghana, which is now set to bundle premium streaming with data plans. The high-profile tie-up between Boomplay and MTN Ghana […]