TikTok Lands FIFA Partnership, Tees Up 2026 World Cup Content

TikTok FIFA partnership

Photo Credit: TikTok TikTok is taking its livestream game to the next level under a partnership with FIFA, which has confirmed the app as its “first-ever preferred platform” ahead of the 2026 World Cup. Building […]

Imogen Heap’s Auracles Scores SoundCloud Partnership Deal

Auracles SoundCloud deal

Imogen Heap speaking during Lisbon’s Web Summit in 2024. Photo Credit: Web Summit SoundCloud has inked a partnership agreement with Imogen Heap’s Auracles, which is joining the music platform’s Benefits Partner Program. The involved companies […]

iHeartMedia and TikTok Expand Partnership Into Podcasts & More

TikTok iHeartMedia partnership

Photo Credit: BoliviaInteligente Will TikTok stars’ short-form video talents translate into long-form audio success? We’re about to find out, as the app has finalized a “multiplatform partnership” deal, extending to radio, podcasts, and more, with […]

Merlin & Spotify Extend Multi-Year Global Licensing Partnership

Merlin reinks Spotify multi-year licensing deal

Photo Credit: Merlin Merlin, the global licensing partner representing the world’s leading independent music labels and distributors, has renewed its multi-year global licensing agreement with Spotify. This renewed deal affirms the sustained importance of independent […]

SZA Named Artistic Director in Multi-Year Partnership with Vans

Vans SZA

Photo Credit: Vans Vans, the iconic skateboarding brand owned by VF Corporation (NYSE: VFC) has officially named SZA as its new Artistic Director in a significant multi-year partnership. The collaboration brings together SZA’s visionary approach […]

Universal Music Eyes AI Patents Under Liquidax Partnership

Universal Music AI patents

Photo Credit: Omar Lopez-Rincon Introducing Universal Music Group the patent licensor: The major is looking to secure a number of “music-related AI patents” under a new partnership with Liquidax Capital. UMG today disclosed the high-profile […]

Hopeless Records And Fat Wreck Chords Announce Landmark Partnership

HOPELESS RECORDS And FAT WRECK CHORDS Announce Landmark Partnership

Hopeless Records and Fat Wreck Chords have announced their partnership, uniting two of punk’s most influential independent labels. The result of a long-standing connection between the two labels, Hopeless will acquire the Fat Wreck Chords […]

HOPELESS RECORDS And FAT WRECK CHORDS Announce Landmark Partnership

HOPELESS RECORDS And FAT WRECK CHORDS Announce Landmark Partnership

Hopeless and Fat Wreck Chords have announced a joint effort that unites two of punk’s most influential independent labels. In a full-circle moment more than three decades in the making, the alliance reflects both labels’ […]