Is Sync the New Radio? ‘Running Up That Hill’ Is the Tip of the Iceberg

Is Sync the New Radio? (photo credit: Dave Weatherall)

Photo Credit: Dave Weatherall For members of the music industry, sync licensing’s far-reaching potential benefits are hardly a secret. But besides affording artists considerable upfront compensation and meaningful exposure, placements are spurring renewed fan interest […]

Emmys 2022 viewers slam show for ‘shaky camera work’ and ‘out of sync sound’ in major tech blunder on live TV

The Emmys' production value was ripped by viewers during the Monday broadcast

EMMYS viewers have slammed some major production issues during Monday’s broadcast noticeable sound and camera problems. The award ceremony has already received plenty of backlash due to a schedule change, too. 1 The Emmys’ production […]

Fitbit Discontinues Music Sync – But Wait, It Gets Worse

Fitbit music sync

Photo Credit: John Schnobrich Fitbit is removing Mac/PC syncing and music transfer this year. Fitbit is discontinuing support for Mac and PC syncing, and the company will remove the option for users to sync their […]

Kate Bush’s ‘Stranger Things’ Sync Has Earned $2.3M – And Counting

Kate Bush Stranger Things how much earn

Photo Credit: SlyDogMania / CC by 3.0 British singer Kate Bush may have earned upwards of $2.3 million in music streaming royalties following her feature in ‘Stranger Things.’ “Running Up That Hill” has charted as […]

How hyprAUDIO Is Using AI to Solve Sync Music Licensing Overload

hyprAUDIO logo

Music supervisors are now using high-powered AI ammo to cut through the noise and hit the soundtrack bullseye—quickly. Enter hyprAUDIO, which is aiming to scale its AI-sync search technology to become the ‘Expedia of sync’. […]

Songistry Unveils $5MM Raise, Plans to Become Leading Sync Platform

Cinq Music Scores $100MM Investment From Its GoDigital Media Parent

Photo Credit: Markus Winkler Music-technology platform Songistry has announced the completion of a $5 million raise and doubled down on plans “to become one of the leading forces in the” sync licensing space. Los Angeles-based […]

Here’s How Apple Has Dominated Sync Licensing for Over Two Decades

Here’s How Apple Has Dominated Sync Licensing for Over Two Decades

An exterior shot of an Apple Store. Photo Credit: Laurenz Heymann From the way placements come to fruition to the number of opportunities available to artists, sync licensing has changed dramatically in recent years. Amid […]

The Methodology Behind Great Music Sync: A Comprehensive Breakdown

Photo Credit: Scene from BMW’s 2022 Super Bowl LVI ad.

Scene from BMW’s 2022 Super Bowl LVI ad (Photo Credit: BMW) What’s the secret behind great sync matches? Here’s a comprehensive look at the ‘Music Select Methodology (MSM)’ by Joe Belliotti of MassiveMusic North America. […]