NFL Announces Apple Music as New Super Bowl Halftime Show Partner

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The NFL has announced that Apple Music will be the new presenting sponsor for the Super Bowl Halftime Show. It’s a multi-year deal where Apple Music succeeds Pepsi, which ended its partnership with the NFL […]

Topshelf Records Launches Kickstarter After Distribution Partner Abruptly Shutters

An illustration of a cracked vinyl record

Independent label Topshelf Records has started a Kickstarter campaign after the mail order fulfillment company with which it partnered, Awesome Distro, abruptly entered bankruptcy. In a lengthy statement posted to the website, Topshelf co-founder Kevin […]

Rolling Loud & Urban Outfitters Partner for New Merch Collection

Rolling Loud, the festival brand (and now-global experience) founded by Matt Zingler and Tariq Cherif, has partnered with Urban Outfitters for a new limited edition merch collection designed by B2SS. “I had to travel over […]

Disney and Hybe Partner on BTS Specials and a Show Starring V

Korea Singers Association President Asks BTS to Reconsider Break Up

Photo Credit: TV10/TenAsia / CC by 3.0 Disney has officially inked a partnership agreement with Hybe, and despite the recently announced hiatus of BTS, the deal includes “two exclusive series featuring” the ultra-popular group. Seoul-headquartered […]

SM Entertainment and AmazeVR Partner to Create VR Concert Studio

SM Entertainment and AmazeVR Partner to Create VR Concert Studio

SM Entertainment’s Aespa. Photo Credit: SM Entertainment About six months after completing a $15 million raise, VR concert platform AmazeVR has inked a far-reaching partnership agreement with 27-year-old K-pop mainstay SM Entertainment. AmazeVR and SM […]

Superfly, Autograph.io, Velvet Sea Ventures Partner to Reimagine Festivals

Bonnaroo Superfly festivals

Photo Credit: The.Camera.Lady Instagram Superfly is partnering with Velvet Sea Ventures and Autograph.io to launch SuperNFT. The trio hopes to foster new types of communities by offering next-generation live experiences. Created by Superfly founders Rick […]

Web3 Wrap: 77-Artist Band Chaos Drop NFTs, Beatport and PIXELYNX Partner With Junction 2, and More

Web3 Wrap: 77-Artist Band Chaos Drop NFTs, Beatport and PIXELYNX Partner With Junction 2, and More

We detail our favorite NFTs, DAOs, platforms, and DeFi and DApp projects in the Web3 space from last week. This week’s Web3 Wrap includes Beatport and PIXELYNX’s partnership with Junction 2 on an NFT drop, […]

Live Nation and Snapchat Partner for AR at Festivals – How It Works

Live Nation Snapchat AR festivals partnership

Photo Credit: Snapchat Snapchat has announced a multi-year partnership with Live Nation to build immersive AR capabilities for several music festivals. Snapchat has a huge reach with more than 600 million monthly active users around […]