Insomniac Music Group and Sony Music Publishing Ink Global Administration Partnership – EDM.com

The bassPOD stage at the 2022 edition of Insomniac Events' EDC Las Vegas music festival.

Insomniac has signed a global administration deal with Sony Music, inking a partnership that has the look of watershed moment for the electronic music powerhouse. Billboard reports the deal entails royalty collection between the two […]

Anuel AA and Endeavor’s UFC Ink ‘Groundbreaking Marketing Partnership’

Anuel AA and Endeavor's UFC Ink 'Groundbreaking Marketing Partnership'

Photo Credit: Lee Brimelow Anuel AA has officially expanded his “groundbreaking marketing partnership” with Endeavor’s Ultimate Fighting Championship (UFC), which is now poised to use the Carolina, Puerto Rico-born artist’s music “during key moments of […]

Lil Nas X and M&M’s Ink Branding Deal, Outline Plans For ‘New Platform’

Lil Nas X and M&M's Ink Branding Deal, Outline Plans For 'New Platform'

Lil Nas X has partnered with M&M’s. Photo Credit: Mars Lil Nas X has officially signed a branding deal with M&M’s, which described the pact as an opportunity “to harness the power of music and […]