EXCLUSIVE: Sony has stepped up with a $1.5 million bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, […]
Photo Credit: Glenn Francis / CC by 4.0 Pepsi has officially kicked off a major ad campaign (“Press Play On Summer”) with Apple Music and the streaming service’s 2022 artist of the year, Bad Bunny. […]
Photo Credit: Pepsi Pepsi is dropping out of the Super Bowl Halftime Show sponsorship after ten years. This year’s performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar is the last […]
Pepsi is launching a new line of old school Soda Shop flavors. How do you market a retro cola to a modern audience? You start with a current pop star. Then have her travel back […]