The Substance’s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you’re almost certainly seeing something like it in stores — a […]
JAKE PAUL aimed a dig at Conor McGregor by branding Nate Diaz the “weakest puncher” he has faced. Diaz famously became the first to beat McGregor in the UFC in March 2016 before losing the […]
MANY are coming to the defense of an influencer after she was trolled online for doing manual labor while having an “unfeminine” accent. Hannah Barron has roughly six million followers across all her social media […]
Photo Credit: White Claw White Claw has struck a new partnership with BST Hyde Park, AEG Europe’s leading music festival. Building on last year’s wave of success, the branding deal sees White Claw expanding its […]
Photo Credit: Coca-Cola Rosalía recently collaborated with Coca-Cola Creations to launch a limited-edition flavor that inspired her new song. The result goes way beyond a typical artist spot. Grammy Award-winning singer Rosalía’s new collaboration with […]
Photo Credit: Donna Trope, SKIMS SKIMS inks a holiday branding campaign with Snoop Dogg featuring three generations of his family. Loungewear and underwear brand SKIMS has announced the launch of its 2022 holiday campaign, featuring […]
Photo Credit: Cosmopolitan UK / CC by 3.0 Adidas places Kanye’s branding deal ‘under review’ amid controversy. Adidas has placed its partnership with rapper and designer Kanye West under review after working with him on […]
Photo Credit: Cesar Cid AEG and Live Nation has quietly settled their lawsuit over Coachella event branding. The event was originally called Coachella Day One ’22, but AEG’s Goldenvoice subsidiary took issue with the name. […]
Lil Nas X has partnered with M&M’s. Photo Credit: Mars Lil Nas X has officially signed a branding deal with M&M’s, which described the pact as an opportunity “to harness the power of music and […]
Photo Credit: Kia Forum The Forum in LA has completed its first naming rights deal with South Korean automaker Kia. It’s now known as the Kia Forum. Kia America formally announced that it purchased the […]