White Claw has struck a new partnership with BST Hyde Park, AEG Europe’s leading music festival.
Building on last year’s wave of success, the branding deal sees White Claw expanding its festival presence across BST Hyde Park and All Points East. With a 60-date summer line-up at festivals across the UK, White Claw is rapidly positioning itself as the festival drink of choice among concertgoers.
White Claw is manufactured by Ireland-based Mark Anthony Brands International. The alcoholic sparkling seltzer brand will provide refreshment for BST Hyde Park attendees from June 23 to July 9. Positioned in the heart of BST Hyde Park will be White Claw’s brand-new ‘Shore Club’ bar experience for fans looking for a refuge from the hot summer days. The bar will be fitted with a 4D wave experience, beach club seating, and will have a raised viewing floor for entertainment while enjoying the experience.
BST Hyde Park is now in its tenth year of throwing a huge music bash for London. White Claw is also returning for All Points East in August with an additional expanded presence at all UK festivals.
“White Claw is the perfect match for festivals and events across the country, helping consumers to make the most of highly anticipated days out,” adds Michael Dean, Marketing Director UK at White Claw. “We’re super excited to return for our third year in the UK but this time bigger and better with White Claw Shore Club at BST Hyde Park and All Points East. Our fans want to be at the heart of music and culture so where better to enjoy a refreshing White Claw than at a festival, listening to your favorite artists.”
White Claw Experience UK Festivals
- BST Hyde Park | June 23 – July 9
- Dockyards | July 8 – 15
- Junction 2 | July 21 – 22
- All Points East | August 18 – 28
- FLY Open Air | September 16 – 17