KSI and Logan Paul’s PRIME drink is set to land a major sponsorship deal with Barcelona.
Spanish outlet Mundo Deportivo have reported the Spanish giants are set to ditch current drink partner Gatorade in favour of PRIME.
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The club’s deal with Gatorade runs until June 30, but after that they will swap to the trendy drink founded by the two YouTuber-turned-boxers.
PRIME has already landed some major sponsorship deals, including the UFC, Nascar, the Super Bowl and most notably Arsenal.
The report adds the move is geared towards attracting commercial interest from a younger audience.
KSI and Paul have well over 50million subscribers between them across their YouTube channels, with the former also a member of the popular UK group the Sidemen, who have announced their 2023 charity match.
Indeed, Paul has hinted at the partnership as well, sharing an image to his Instagram with the caption: “Barcelona here we come.”
However, some fans were left unimpressed with the move.
One fan ripped into Barca, labelling them a: “BANTER CLUB😭😭😭😭😭😭.”
A second wrote: “Nooo😭😭😭.”
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“No way 😭😮💨,” said a third.
Others were more open to the idea, with one writing: “Whatever brings more money to the club.”
A second typed: “Idk where anyone would find a problem with this, it’s popularity in USA, too.”
While another added: “W move.”