KSI and Logan Paul’s PRIME lands major deal to sponsor European football giants but fans brand team ‘banter club’

PRIME is reportedly set to land a sponsorship deal with Barcelona

KSI and Logan Paul’s PRIME drink is set to land a major sponsorship deal with Barcelona. Spanish outlet Mundo Deportivo have reported the Spanish giants are set to ditch current drink partner Gatorade in favour […]

Apple Music Signs On As Super Bowl Halftime Show Sponsor

Super Bowl Halftime Show sponsor

Photo Credit: Adrian Curiel Apple Music has officially inked a “multi-year partnership” agreement with the NFL to replace Pepsi as the sponsor of the Super Bowl Halftime Show. The National Football League and the Spotify […]

Apple Music to sponsor Super Bowl halftime show amidst push into sports

Snoop Dogg performs at the Super Bowl halftime show in 2022.

Snoop Dogg performs at the Super Bowl halftime show in 2022. | Photo by Michael Owens/Getty Images Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, […]

The Weeknd Brings On Binance As Official Sponsor of Upcoming Tour

The Weeknd music video

Photo Credit: Fred von Lohmann / CC by 2.0 The Weeknd has named Binance, the self-described “global blockchain ecosystem behind the world’s largest cryptocurrency exchange,” as the “official sponsor” of his forthcoming After Hours Til […]