Simon Fuller has partnered with S10 Entertainment’s Brandon Silverstein for various film, television, and audio projects, both scripted and unscripted. The partnership opens a pipeline for S10’s clients to access additional film and television opportunities.
Simon Fuller, the founder of XIX Entertainment and the creator of “American Idol,” will develop new content with Brandon Silverstein, the founder and CEO of S10 Entertainment, under the S10 Films banner.
“I’m psyched to partner with Simon,” said Silverstein, whose firm manages singers Normani and Anitta. “He is someone I grew up idolizing (no pun intended) and has been an incredible resource to me.”
He continued, “We already have so much in the works, including one concept we think has all the makings of a hit, that brings together some of today’s most exciting culturally important musicians with an incredibly compelling content creator who is a specialist in making music-based moments go viral… It’s just one great idea that has come out of our relationship but this partnership is already off to a great start.”
Fuller added, “Brandon is one of the most exciting young managers I have come across in recent years. His dynamic and open minded entrepreneurial spirit is perfectly suited to these dramatically changing times. His intuitive connection to pop culture and the breakthrough talent that will define the future is a perfect match for my experience and strategic thinking. I am excited about all the innovative and disruptive projects we are currently working on.”
In addition to the “American Idol” format for which he is known, Fuller’s spent more than 30 years in the entertainment business, expanding his reach from music executive (he managed the Spice Girls) to sports manager to working in the fashion and tech industries. His management firm, XIX Entertainment, boasts a clientele that includes Steven Tyler, Carrie Underwood, Annie Lennox, and Lisa Marie Presley.
In January, Fuller unveiled his new group, The Future X, “the first group ever to be born on TikTok.” Comprising three singers and four dancers who auditioned on TikTok last fall, the group is living and recording music in Malibu. They recently performed live together for the first time in March, covering various hits.