What Mainstream Blockbusters Needs To Avoid In 2024

Margot Robbie as Barbie

2023 was a huge year for blockbusters; however, not in a good way. The only two films that made it into the billion-dollar club were considered the least likely – Barbie and The Super Mario […]

Oscar And Mainstream Movie Marketing Difficult To Align – Deadline

‘Barbie’ Has Box Office Floating On Pink Cloud Amid Its Fascinating Distractions – Deadline

The sound of music was back with us this week in the form of two polar opposite productions that may intrigue audiences but challenge marketers. Maestro started streaming on Netflix after auditioning in a (very) […]

Subtitles on: how foreign-language movies entered the mainstream | Movies

still from film with two people sitting in a cinema

As the year winds down and Hollywood’s focus shifts to the triumphs and defeats of the awards circuit, the most surprising upset of the season has instead taken place at the box office. This past […]

Metallica’s “Lux Æterna” Hits No. 1 at Mainstream Rock Radio

Metallica's "Lux Æterna" Hits No. 1 at Mainstream Rock Radio

Metallica’s first new song in six years is off to a fast start. “Lux Æterna” has hit No. 1 on Billboard’s Mainstream Rock Airplay chart in its second week of release, while also topping 10 million […]

Daddy Yankee Helped Make Reggaeton Mainstream

Daddy Yankee Helped Make Reggaeton Mainstream

Reggaeton originated in Panama as Afro-diasporic music. It was a transformation of dancehall, hip-hop, and reggae en español that eventually made its way to NYC, Puerto Rico, the Dominican Republic, and the rest of Latin […]