A LEADING marketing expert has called out influencers who had been tricking shoppers into buying unnecessary products online. Mara Einstein, who was featured in a new Netflix documentary released this month exposing the dark arts […]
Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their products and services. However, despite its widespread use […]
iStockphoto / Alessandro Biascioli A new study on Digital Content Creators from the United Nations Educational, Scientific and Cultural Organization (UNESCO) has found that the majority of social media influencers are regularly sharing content without […]
AN INFLUENCER couple have been slammed for begging their followers for money to pay for their wedding gifts. Zack Fox, 33 and Kat Matutina, 43, tied the knot on Saturday, and shared lots of sweet […]
The Sidemen Charity football match is returning in 2024, bringing together content creators from all across the globe for a viral game that’s sure to be full of hijinks and unexpected plays. Each year, prominent […]
On most Thursdays, Danny Ramirez begins his weekly routine: a fresh haircut, beard trim and boot shining. But he isn’t prepping for a date or a night out with friends. It’s all part of the […]
YouTube stars IShowSpeed, Daily Driven Exotics, Lazarbeam, and more are taking part in the 25th Anniversary Gumball 3000 rally, where they’ll drive 3000km from Vietnam to Singapore. Since it began in 1999, the Gumball 3000 […]
Play video content TMZ.com The Democratic Party’s looking to the future by giving influencers unprecedented access at the DNC … so says a political influencer who’s attending this week in Chicago. Leigh McGowan — better […]
A “DE-influencer” has given a shocking insight into how social media stars “fake” having perky breasts with a series of tricks. Danae Mercer has built up a following of 2.3 million followers on Instagram, where […]
GLOW Recipe’s teamed up with a YouTube influencer on a new limited-edition collab that’s flying off the shelves. The skincare kit includes three products and Sephora shoppers who’ve already snapped it up have given it […]
FANS have been desperate to know more after twin influencers Brooklyn and Bailey McKnight announced one of them was pregnant. The sisters, who first gained popularity on YouTube over a decade ago, shared a close-up […]
Parenting and family influencers in Illinois are now made to pay their children 15% of earnings when they’re featured in content. With the rise of family influencers, allowing families to earn money from posting monetized […]
A dermatologist is warning TikTok users to stay sun safe and avoid recreating one influencer’s viral homemade sunscreen. Nara Smith, who goes by ‘naraazizasmith‘ on the social media platform, is facing backlash after sharing a […]
SOMETIMES even influencers need to be influenced — by a hypnotherapist, that is. Celebrity hypnotherapist Kim Friedmutter works with A-listers like Sharon Stone and David Hasselhoff, but she also helps social media stars overcome their […]
FROM Angelina Jolie to Beyoncé, famed fashion designer Marc Bouwer is no stranger to styling the stars for red carpet events. But his own star quality was realized early on in his couture career by […]
THE England football stars are pocketing thousands a week but it seems their wives and girlfriends aren’t short of a bob or two in their own right. England’s WAGS are planning to splash £100k on […]
AN INCREDIBLE car graveyard hidden in a 65ft-deep cave has been destroyed by Instagram influencers. The abandoned Welsh mineshaft – known as the “Cavern of Lost Souls”– is full of ditched motors left for decades. 8 […]
LOS ANGELES — Black creators have used TikTok to launch successful careers as artists and influencers. But even after growing a following in the millions, they may still feel pressure to change the way they […]
FED-up locals say living in an exclusive London neighbourhood inundated with TikTokers is like living in a “zoo”. Residents of Hillgate Village in Notting Hill have become swamped by tourists looking to use their multi-million […]
A WOMAN has gone viral after sharing how she risked her hair for the perfect snaps whilst enjoying a swim in a blue lagoon. Blue lagoons, which are found across the world – including Iceland […]