An absolutely bonkers new Super Bowl commercial from Paramount+ features a wild cast of Creed, Patrick Stewart, and Drew Barrymore, alongside cartoon characters Arnold (from Hey Arnold!) and Peppa Pig, among others.
The clip, titled “Sir Patrick Stewart Does a Hail Arnold,” also boasts Miami Dolphins quarterback Tua Tagovailoa, Survivor host Jeff Probst, and Reno 911 star Thomas Lennon, as well as Dora the Explorer, Sonic the Hedgehog‘s Knuckles, and Halo‘s Master Chief.
All of the aforementioned celebs and characters are trapped at an icy canyon on Paramount Mountain. Their solution is to have Stewart throw Arnold and his “football-shaped head” to the top of the mountain with a rope so they can all climb up.
While the celebs debate whether they should “throw the child,” we hear the opening guitar strums of Creed’s “Higher,” as we see Barrymore look over to see Creed’s Scott Stapp and Mark Tremonti performing the rock anthem. “And Creed’s here,” exclaims the daytime talk-show host.
From there, hilarity ensues, as the celebs also start singing “Higher” as Stewart hurls Arnold toward the top of the mountain.
The new commercial follows another Paramount+ ad from a few weeks ago starring Buffalo Bills quarterback Josh Allen and Peppa Pig.
Meanwhile, Creed are enjoying a moment in the sun as they prepare to embark on a massive reunion tour this summer (tickets available here). The band previously made headlines in the fall when “Higher” was used as a rallying cry for World Series champions the Texas Rangers.
Watch the new Paramount+ commercial below, and during the Super Bowl on February 11th.