YouTuber and football content creator SV2 has teamed up with New Balance, becoming the brand’s first official gaming ambassador.
The move signals New Balance’s intent to grow its presence in gaming, tapping into SV2’s massive online following and his unique crossover between virtual and real-world football.
SV2, also known as Eman, has over 5.4 million subscribers across his YouTube channels, along with hundreds of thousands of followers on TikTok and Instagram. His content blends EA SPORTS FC gameplay with on-pitch challenges, often linking the two by recreating in-game moments or testing how digital ratings hold up in real life.
“This is a huge moment for me,” Eman said. “I’m proud to be the first gaming ambassador for New Balance and to help show how sport and gaming are coming together.”
New Balance praised SV2 for his ability to connect with the next generation of fans, highlighting his role as both a player and a creator. The brand says the partnership will involve content, campaigns and collaborations that bridge the gap between football and gaming.
“We’re so excited to add Eman as our first gaming ambassador,” says Chuck Mauro, Senior Global Director of Brand Strategy and Creative at New Balance. “His ability to seamlessly blend gaming and football makes him a powerful storyteller and an advocate for the next generation. We’re looking forward to where this partnership can take us in the gaming space and beyond.”
In a press release, New Balance emphasized increasing activity in the gaming space through sports games like EA SPORTS FC, NBA 2K and the relaunch of its Rival X platform, which hosts tournaments.
Content shared from www.dexerto.com.