Lady London, ‘S.O.U.L’ Cover Art – Photo: Courtesy of High Standardz/Def Jam Recordings
Fresh off her star turn at the BET Hip-Hop Awards cypher and ready to heat up the fall, buzzing New York rapper Lady London serves up a hard-hitting new single entitled “Do Somethin”.
With no holds-barred and skills on point, it heralds the release of her forthcoming new project, S.O.U.L, out on November 3. Check out the Jeremih-assisted track below.
Visionary producer Hitmaka [Lil Durk, Ty Dolla $ign, G-Eazy] cooked up the head-nodding throwback beat for “Do Somethin.” Over this sultry backdrop, Lady London flaunts her lyrical acumen highlighted by flirty and fiery bars. Seductive rhymes instantly enchant as she confesses, “I’m a Cancer, so romantic is my standard,” and urges, “I need passion to keep me from back-tracking.”
It only hints at what to expect from this upcoming body of work though. Notably, S.O.U.L stands for “Signs of Universal Love.” Executive produced by Lady London and Jeremy “J Dot” Jones, an astrological theme threads the songs together into a concept-driven body of work.
She explores the essence of humanity through the prism of the Zodiac, pondering love languages, do’s, don’ts, triggers, and the other celestial mechanisms that make us tick. Meanwhile, the zodiac signs of the featured guests even match the mood of their respective songs.
She teased this chapter with “Yea Yea” [with Dreezy]. Earning critical acclaim, Vibe noted, “Lady London and Dreezy have teamed up to level the relationship playing field in their new track ‘Yea Yea’,” and GRUNGECAKE hailed it as “catchy.” XONecole named it one of the “Singles To Have In Rotation.”
It followed her viral banger “Pop Ya S__t.” Thus far, the latter has posted up millions of Spotify streams and counting. In addition to landing plugs from a number of websites, Attack The Culture! raved, “Some rap artists just hit harder and that’s the case for Lady London. The R&B rap star has all the elements to be legendary and proves it.”