CAA aims to create opportunities for Hume’s roster of virtual artists with top brands. Are broader audiences ready for this?
Virtual artist experiment FN Meka went down in flames, a new cast of unreal musicians is rising. Now, web3 entertainment company Hume has signed with leading entertainment and sports agency Creative Artists Agency (CAA). To encourage growth among virtual artists in the entertainment industry and redefine how they can influence popular culture, CAA will help Hume identify and create opportunities across various areas, including licensing and merchandising, brand partnerships, live events, film, television, and more.
“Hume is fundamentally changing the way fans interact with their favorite artists, experience their music, and benefit from their loyalty,” says CAA Agent Phil Quist.
CAA Agent Jonathan Rodrigues adds, “Together, we believe we can help usher in a new era of musical talent and artistry.”
Co-founded by a platinum producer and songwriter for artists including Selena Gomez, G-Eazy, Aloe Blacc, and Demi Lovato, Hume wants to define the future of music with its community-directed metastars. As both an in-house entertainment studio and a web3 record label, Hume remixes community building with music creation, digital identity, and storytelling to redefine how fans engage with their favorite virtual artists.
The first in Hume’s roster of metastars — virtual music artists who blur the lines between the digital and physical worlds — is angelbaby, one of the highest-grossing and streamed web3 artists in the sphere. angelbaby has performed at Art Basel, Fluf Haus LA, and SXSW and has opened for Chromeo and Dillon Francis. His latest single, “All Gold Spaceship,” is the first song voted on by the Hume community for release — all 300 of the related NFTs sold out within 10 seconds.
“By combining the latest technology with artful storytelling and music, we’re redefining what it means to be an artist. Our metastars are pushing the boundaries of entertainment and how both creatives and fans can express themselves,” says Jay Stolar, Chief Artist Officer and co-founder of Hume. “Working with CAA presents an opportunity to bridge the gap between traditional media and web3 to bring metastars into the mainstream.”
Hume’s announcement of signing with CAA comes after a momentous 2022 for the company, which raised $11.7 million from investors including TCG Crypto, Gmoney, Aloe Blacc, Cooper Turley, and Evan Bogart, launched a new platform called “The Spot” to empower fans to participate in creative decision-making, and hosted a songwriting camp at Art Basel in partnership with the generative audio project, Blocktones. Hume also recently debuted its next metastar, Clio, whose story will closely intertwine with angelbaby’s.