Real-time social networking platform TIYA has integrated Spotify for its music sharing feature.
TIYA is a subsidiary of LIZHI INC., which has created an audio-based social ecosystem like Clubhouse. The Spotify update enables TIYA users to listen to music or podcasts together in a room by sharing Spotify features between mobile devices in the app.
The app calls itself home to a wide range of interests and gives group members the option to chat via text or audio. They can even watch YouTube videos and listen to Spotify music and podcasts together.
“Enjoying music together has emerged as one of the most popular interactive features among TIYA users in the United States,” says James Lin, TIYA’s CEO. “The in-app YouTube playback feature to listen to music with friends in TIYA’s real-time interactive group spaces continues to grow in popularity. With the rollout of the new Spotify function in TIYA, which enables access to Spotify’s expansive selection of content directly from the streaming service, our users now have another tool to socialize and share their lifestyles and interests.”
TIYA has amassed nearly 20 million downloads since it launched in 2019. It’s a mashup of the idea of Clubhouse and a place to organize friends, like Discord. Gaming-related groups are among the most active groups on TIYA, but since the explosion of social audio via Clubhouse and Twitter Spaces – the platform has grown considerably. TIYA says it aims to meet users’ social needs in a diverse variety of ways rather than tailoring itself exclusively to gamers as Discord does.
“TIYA is an alternative to typing-based social networking platforms, allowing users to more quickly nad easily enter an online room and chat in real time,” Lin adds. “With TIYA’s more casual vibe, users also feel more at ease and comfortable, which is why many of our users log into TIYA and create rooms to chat with their close friends and listen to music together as an everyday routine.”