Photo Credit: Hossein Zohrevand / CC by 4.0
Sony Music announces a partnership with Lionel Messi to develop an animated series inspired by the Argentinian soccer star.
Sony Music Entertainment’s Premium Content Division has partnered with Argentinian soccer legend Lionel Messi to develop an original animated series. Currently in development, the series will depict Messi as a child confronting obstacles while traveling through a video game world. The series will feature original music from Sony Music Entertainment artists and composers, produced with children and young adolescents in mind.
“Since I was a kid, I’ve always loved animated series, and my kids are big fans of animated characters. Being able to participate in an animation project makes me happy because it fulfills one of my dreams,” says Messi. “I would like to thank Sony Music for joining this project, and we hope that everyone will like the result, especially the girls and boys.”
“It is a privilege for Sony Music to collaborate with Lionel Messi on this project to showcase the power and lessons of sports in partnership with the greatest football player of all time and one of the greatest athletes in history,” says Fernando Cabral, Executive Vice President, Business Development, Latin-Iberia Regional, Sony Music Entertainment. “We look forward to bringing this heartwarming and humbling series to screens for audiences of all ages around the world.”
The series will be available in English, Spanish, and several other languages. Sony Music’s Premium Content Division will oversee the development and distribution in partnership with Leo Messi Management SL.
The Rosario-born Messi is a global sports icon and inspires millions worldwide. He is the only athlete to date to win seven Ballon d’Or awards, six FIFA World Player of the Year awards, six Golden Boots, and two World Cup Golden Balls. Recently, Messi led Argentina to a World Cup win in December 2022. Messi is known for his sportsmanship and passion for the sport, which will heavily feature throughout the animated series.