Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

A smartphone films a young woman unpacking a cardboard box

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their products and services. However, despite its widespread use […]

Gender inequality and outdated voting metrics: are the Brit awards still hitting the wrong notes? | Brit awards

Stormzy performing at the 2021 Brit awards.

On 11 February, the Brit awards will break new ground, taking place on a Saturday for the first time in its 46-year history. With performances from acts including Lizzo and Harry Styles, the hope is […]