If you’re headed to Hatsune Miku’s first anime movie, read this first

A dark-haired girl in a school uniform gasps as she spots a tiny Hatsune Miku popping her head out of a wall screen in a music store. From Colorful Stage! The Movie: A Miku Who Can’t Sing

I was barely five minutes into the new Hatsune Miku anime movie that hits theaters on April 17 when I realized I was definitely in over my head. I already knew that Colorful Stage! The […]

Virtual Artist Hatsune Miku to Headline Fortnite Festival

Hatsune Miku Fortnite Festival

Photo Credit: Epic Games One of the world’s biggest virtual pop stars, singing synthesizer Hatsune Miku, is the Fortnite Festival Season 7 headliner. Here’s how to unlock everything Miku. One of the most anticipated Fortnite […]

Hatsune Miku plays Coachella and why brands are working with avatars

An image of Hatsune Miku.

On Friday morning, Hatsune Miku performs songs on her biggest stage yet — Coachella. The turquoise-haired Japanese icon has been touring North America, singing to thousands of fans in large concert venues. She’s inked branding […]