Inspirational passion or paid-for promotion: can BookTok be taken on face value? | Books

Author Alex Aster.

BookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a small group of the app’s users who wanted a place to talk about […]

‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’ | Books

Aster: ‘I didn’t have a plan. I just wanted to be a part of this community’

Having finally published her first novel, Alex Aster was feeling disheartened. The book had tanked during the pandemic and she had been dropped by her literary agent. Then, on 13 March 2021, she decided to […]