Transcending the conventional boundaries of hospitality and music, Selina’s Miami Gold Dust Hotel and MAD Radio have announced a strategic partnership.
The partnership will lead to a renovation of Selina’s bar and cafe into the central hub of MAD Radio on the hotel’s Miami property, promising an immersive experience that merges fresh dance music with vibrant hospitality. More specifically, the revamped bar is slated to host MAD Radio’s six curated channels around the clock while a dedicated stage has also been developed with the aim of showcasing local DJs and artists.
Founded back in 2014, Selina stands out as one of the world’s largest youth hospitality brands, with a presence in 24 countries across six continents. Known for its distinctive appeal catering to millennial and Gen Z travelers, the organization’s Gold Dust Miami property makes for the perfect hub for MAD Radio’s tireless championing of dance music.
c/o Press
According to a press release, the partnership envisions a space where global communities intersect to break barriers and connect like-minded individuals through electronic music.
“At Selina, we’re passionate about curating unconventional spaces that spark meaningful interaction,” said Cory Rosenberg, Selina’s USA Sr. Regional Commercial Director in a statement shared with EDM.com. “MAD Radio’s dedication to showcasing cutting-edge electronic music aligns perfectly with our vision, and together, we’re crafting an immersive experience that transcends borders and unites music lovers from every corner of the globe.”
Powered by local artists, DJs and global special guests, MAD Radio was created in 2017 and has since been curating unique experiences where vintage meets urban. With a presence in Medellín, Barcelona, Bogotá and now Miami, MAD Radio hosts a wide range of engaging music experiences.
“MAD Radio is all about pushing boundaries and celebrating the unifying power of music,” added Leondro Herrera, CEO of MAD Radio. “Partnering with Selina allows us to amplify this mission on a global scale, creating a space where diverse communities can connect through the shared language of rhythm. We’re excited to welcome free spirits, nomads, and globetrotters alike to join our community of music lovers and embark on a limitless listening adventure.”
EDM.com readers can use the code EDM to enjoy 20% off their stay at Selina Gold Dust Miami. The code is valid for a non-refundable, advance booking of at least seven days. The booking window is from January 17th until March 31st, 2024, while the travel window extends until November 30th, 2024.
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