Photo Credit: TikTok
TikTok unveils its 2025 Discover List, featuring 50 creators across the globe who are making a positive impact on and off the platform.
This year’s Discover List is divided into five categories: educators, foodies, icons, innovators, and originators. The creators include country singer-songwriter Dasha, Gen Z’s entertainment guru Reece Feldman, and the Rapping Chef.
Despite TikTok’s uncertain future in the US, these creators highlight the things that make the platform a hit worldwide: people living their passions and expressing themselves with authenticity.
“At TikTok we are committed to celebrating our incredible creator community. Today we are thrilled to unveil The Discover List 2025 — a showcase of 50 creators to watch from across the world,” says Kim Ferrell, Head of Creators at TikTok. “From the Educators who are inspiring their communities to learn something new, to the Icons who have entertained audiences with their unique point of view, we are proud to be a space where new talent can be discovered and authenticity can truly thrive.”
Educators
Inspiring their followers and advocating for change, these creators both educate their community and entertain along the way. “Whether they’re teaching languages, exploring new technology, or highlighting ancient history, Educators encourage us to discover something new and to learn more about the world,” says TikTok.
- Adam Mirek (@adam_mirek) – Warsaw, Poland
- Aslan Pahari (@aslanpahari) – Sydney, Australia
- Botagoz Omarova (@botagozomarova2) – Alakol District, Kazakhstan
- Brittany Ziegler (@divedivelive) – Hawaii, USA
- SL Rockfish (@englishmakesnosense) – Wisconsin, USA
- Fahad Saad M Almutairi (@fahadacademy) – Riyadh, Saudi Arabia
- Dr. Betsy Grunch, MD (@ladyspinedoc) – Georgia, USA
- Roy Kanyl (@roy.kanyl) – Nairobi, Kenya
- Deidre Denise Kelly (@the_mrskelly) – Texas, USA
- Katie Kennedy (@thehistorygossip) – Oxford, UK
Foodies
“Foodies are taking viewers on mouthwatering adventures across the For You Feed, inspiring #FoodTok trends around the globe,” says TikTok.
- Amr el Hady (@amrelhady_) – Cairo, Egypt
- Lily Huynh (@biteswithlily) – Sydney, Australia
- Abena Amoakoaa Sintim-Aboagye (@chefabbys) – Accra, Ghana
- Logan (@logagm) – Ottawa, Canada
- Notorious Foodie (@notorious_foodie) – London, UK
- Joshua Williford (@rappingchef) – Texas, USA
- Onjira Malee & Thanadech Propasart (@review.rraigon) – Bangkok, Thailand
- Toni Chapman (@themoodyfoody) – Florida, USA
- Tosin Samuel (@tspiceskitchen) – Lokoja, Nigeria
- Chris Washington (@veganewunder) – Berlin, Germany
Icons
These are the creators most well-known on and off TikTok, embodying trends and culture and changing the game for content creators everywhere.
- Aqeel Al Raesl (@aqeeelstar) – Kuwait City, Kuwait
- Ayame Ponder (@ayame.p) – London, UK
- Charity Ekezle (@charityekezie) – Abuja, Nigeria
- Reece Feldman (@guywithamoviecamera) – New York, USA
- Jannik Diefenbach & Grandfather, Alojz (@jaadiee) – Mainz, Germany
- Julian Sewell (@juliansewell) – Auckland, New Zealand
- Madison Tevlin (@madisontevlin) – Toronto, Canada
- Eviatar Ozeri (@mreviatar) – Rishon Lezion, Israel
- Iain Ward (@thekingofchemo) – London, UK
- Zainab Jiwa (@zeewhatidid) – London, UK
Innovators
These creators are pioneers in their fields with a unique point of view in their content, putting a new twist on what it means to be a content creator.
- Joe Aragon (@cinema.joe) – California, USA
- Shinnosuke (@deadnosuke) – Tokyo, Japan
- Chris Kabeya (@iamchriskabeya) – Montreal, Canada
- Kasem Hato (@ibnhattuta) – Amman, Jordan
- Yasmine Sahid (@ladyyasmina1) – California, USA
- Lyric Mariah (@phenixsoul) – London, UK
- Taher Musafir (@tahertravels) – Dubai, UAE
- Theo Shakes (@theoshakes) – Auckland, New Zealand
- Paula Küttner (@unlabeled_) – Berlin, Germany
- Fanuel John Masamaki (@zerobrainer0) – Dar Es Salaam, Tanzania
Originators
Artists sharing the music that inspires dance trends, anthems, aesthetics, and more. “Originators are the heart of TikTok — they have a finger on the pulse of culture and create the soundtracks that define the year.”
- Dasha (@dasha) – Tennessee, USA
- DJ AG (@djagonline) – London, UK
- LU KALA (@igobylu) – California, USA
- Jazeek (@jazeek99) – Nordrhein-Westfalen, Germany
- LeoStayTrill (@leostaytrill) – London, UK
- Nxdia (@nxdia) – London, UK
- Paris Paloma (@parispalomaofficial) – London, UK
- Tia Wood (@tiamiscihk) – Saddle Lake, Canada
- TitoM & Yuppe (@titom_official & @yuppeyeager) – Johannesburg, South Africa
- Tucker Wetmore (@tuckerwetmore) – Tennessee, USA
“We’re thrilled to highlight our Discover List honorees as we continue building a unique platform where over one billion people come to be entertained and learn something new,” TikTok concludes. “Whether they’re starting trends, or redefining what it means to be an Educator, Foodie, Innovator, Icon, and Originator, these creators are the true definition of authentic expression, and we can’t wait to see what they do next.”