Chips Ahoy! and Big Sean are teaming up for something BIG!
Source: Chips Ahoy!
America’s #1 Chocolate Chip Cookie brand is bringing fashion, flavor, and culture together for an exclusive collaboration with the Detroit native, which will be available at ComplexCon in Las Vegas this weekend. The Chips Ahoy! Big Chewy Cookie is in stores now in three delicious flavors, weighing in at over three times the size of the Chips Ahoy! Regular Chewy Cookie.
The brand is also releasing an exclusive capsule collection with Big Sean, featuring bold cookie-inspired styles paired with the rapper’s famous Don Life mantra. A Don Life T-shirt features the Big Chewy Cookie towering over the Earth as a nod to Chips Ahoy! Big Chewy Cookie’s immense size and Big Sean’s previous fan favorite collections, while a premium heavyweight chocolate brown sweatshirt with a large cookie design symbolizes Chips Ahoy! cookie’s beloved chocolatey chips and delicious taste.
Source: Chips Ahoy! / Chips Ahoy!
“When thinking about bringing together BIG names for our Big Chewy Cookie launch, we knew Complex and Big Sean would be the best partners to help us make a splash in fashion and culture, while underscoring our passion for mouth-watering innovation,” said Jen Levin, Senior Brand Manager at Chips Ahoy! “At over three times the size of the Chips Ahoy! Regular Chewy Cookie, this shareable, on-the-go choice brings happiness with each big, delicious bite. Chips Ahoy! Big Chewy Cookie is made with Gen Z Chips Ahoy! fans in mind – so, collaborating with Big Sean at ComplexCon is the perfect way to share the product and exclusive merch collection with them.”
Fans enjoying their Big Chewy Cookie on-the-go can toss it in their new oversized tote bag, constructed with a perfectly sized slit to hold the Big Chewy Cookie, or their new classic, nostalgic lunchbox tin. The capsule collection will drop on November 16 at ComplexCon in Las Vegas, where tastemakers unveil the latest trends and set the cultural agenda. The event is a groundbreaking festival and exhibition, bringing together music, style, sneakers, pop culture, art, food and innovation.
Source: Chips Ahoy! / Chips Ahoy!
At the event, fans can enter for a chance to win this exclusive drop and try the delicious Big Chewy Cookie flavors – Chocolatey Chip, Chocolatey Brownie, or Chocolatey Caramel – at the Chips Ahoy! booth, which will be impossible to miss. At 18 feet tall, the massive cookie installation will give fans the opportunity to meet Big Sean and take photos with the artist for a limited time on Saturday. For fans who can’t make it to ComplexCon, they can enter for a chance to get their hands on the exclusive drop at stories.complex.com/chipsahoysweeps from November 12 through November 27.
“My new merch collaboration with Chips Ahoy! at ComplexCon is about bringing big flavor and bold style together,” Big Sean said in a press release. “Debuting the collection for a brand I’ve loved for years at an event where culture and creativity collide, is particularly special. See ya’ll in Vegas!”