Angel Reese tweeted in April that she needed a new nickname. After a fan suggested “Reese’s Pieces,” the WNBA star was contacted to collaborate with the popular candy brand Reese’s.
WNBA star Angel Reese, formerly known as the “Bayou Barbie” after her two-year run playing basketball for LSU, just announced her official collaboration with Reese’s.
“To the Reese’s Pieces, y’all made this happen! Shop our limited edition Angel Reese x Reese’s Pieces Logo Collection on TheAngelReese.com NOW! Stay tuned for 2 more drops to come. WE LOVE YOU ALL,” she captioned her post on Instagram.
The Chicago Sky player’s collab includes a limited-edition collection of orange and yellow jerseys with her name and WNBA number on them.
It also features custom tees, cropped shirts, hoodies, and hats – all of which have a photo of a Reese’s peanut butter cup. They also include her first name on them.
Knowing that the exclusive release would draw the attention of many eager fans, Reese’s decided to have three different dates where merchandise will drop.
The collaboration comes after Angel tweeted this April that she needed a new nickname. “I need a new name now that I’m in Chicago lol, something cute that is catchy like Bayou Barbie,” she said.
i need a new name now that i’m in chicago lol something cute that is catchy like Bayou Barbie 😭👀
— Angel Reese (@Reese10Angel) April 17, 2024
A fan then responded by suggesting a play on her last name, “Reese’s Pieces?”
Since announcing her partnership with Reese’s, the WNBA player’s fans have excitedly reacted, applauding her for the amazing marketing opportunity. “Now this is good marketing,” said one.
“We’ve all been waiting for this,” added another.
“This is next level, lol let’s go!” exclaimed a third.
Angel Reese isn’t the first mainstream celeb to collaborate with a popular brand this year. ‘Espresso’ singer Sabrina Carpenter teamed up with Erewhon with an exclusive $23 smoothie.
Two powerhouse brands, Coca-Cola and Oreo, also paired up to give customers a unique treat. In August, it was announced that the brands created a Coca-Cola-flavored Oreo and an Oreo-flavored Coca-Cola.