What’s the deal with Unfrosted, the new Netflix movie from Jerry Seinfeld? Thanks to the new trailer, we find out exactly how the comedy spoofs the invention of Pop-Tarts. Watch it below.
Making his feature directorial debut, Seinfeld stars as a Kellogg’s cereal exec who aims to redefine breakfast with the toaster pastry we now know as the Pop-Tart. With Melissa McCarthy at his side, Seinfeld faces off against Post exec Amy Schumer, “stacking the deck” by enlisting celebrities like Steve Schwinn, “Chef Boyardee,” and Jack LaLanne.
Here’s the official logline: “Battle Creek, Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen — sweetened with artificial ingredients.”
Thanks to an additional cast featuring Jim Gaffigan, Hugh Grant (as Tony the Tiger!), Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, Sarah Cooper, and Fred Armisen, the movie is primed for laughs.
Seinfeld also co-wrote Unfrosted with Spike Feresten, Andy Robin, and Barry Marder. While speaking to Netflix’s Tudum, the comedian explained that the toaster pastry has been an obsession since his childhood. “My first memory of Pop-Tarts is, once I tasted it, I assumed they would not continue to make other types of food,” he said. “It would no longer be necessary to eat anything else.”
The film hits Netflix on May 3rd.