The Sphere is located about three miles from Allegiant Stadium, which will host Super Bowl LVIII in less than 14 days. You can no longer tell the story of Sin City without its newest entertainment venue, which continues to go viral on social media on the daily.
Thus, as the NFL descends upon Las Vegas for the Big Game, it is making sure to get the giant orb of glowing LED lights involved with its two-week-long takeover. CBS is set to include the Sphere in its television coverage throughout Sunday afternoon as kickoff draws closer.
In the meantime, the league is making sure to establish its presence and spent a lot of money to do so. Well, “a lot of money” is relative, because it’s the NFL— but still.
Not long after the AFC and NFC Championship concluded, the Sphere lit up with a preview of the upcoming matchup. It looked awesome.
Marketing campaigns on the Sphere aren’t quite as exciting as they were over the summer, when it was still fresh and new. However, the money attached to the advertisement continues to be striking.
Advertising rates were released back in October. The going rate to run a visual for one day starts at $450,000. It costs $650,000 for a week. A daily ad breaks down to about $5 per second.
It is unclear as to how long the Super Bowl visual will air on the Sphere. However, should it remain part of the rotation through the game itself, you’re looking at an investment of more than $130,000.
The Sphere estimates that a four-hour takeover brings a total of about 4.7 million impressions — 300,000 in person and 4.4 million on social. Those numbers might seem high, but the NFL received 410,000 views only on its post to X, in about 12 hours. Multiply that number across multiple platforms and the estimated ROI doesn’t seem like that big of a stretch.
Regardless of its viewership, the NFL announced its arrival to Las Vegas!