EXCLUSIVE: Netflix is set to premiere Nicholas Bruckman’s NFT documentary Minted in key global territories this week, including in North America.
The film, subtitled The Rise (and Fall?) of the NFT, provides audiences with “a front-row seat to the explosive emergence of the turbulent NFT (non-fungible token) phenomenon as it erupts into a $40 billion digital gold rush.” It debuts Wednesday on Netflix in North America, the UK, Africa, and Australia/New Zealand.
Minted held its world premiere at the 2023 Tribeca Film Festival, followed by an international premiere at CPH:DOX in Copenhagen. It was broadcast on the PBS series Independent Lens earlier this year.
‘Minted: The Rise (and Fall?) of the NFT‘
Netflix/NFT Film LLC
In some sense, NFTs represent an inherent contradiction. They are digital assets – meaning, in theory, they can be reproduced endlessly and perfectly. But using block chain technology a single artwork or piece of music, for instance, can be made unique and therefore collectible. The market for NFTs took off four years ago, the timeframe when the documentary opens.
“It begins with the artist known as Beeple, whose record-shattering $69 million digital art sale sends shockwaves through the traditional art world,” notes a release. “Following Beeple and a pioneering group of multidisciplinary artists from the U.S., Latin America, and Africa, Bruckman explores the soaring highs and chaotic lows of this polarizing movement as it unfolds, examining the intersection of technology, artistic expression, and value.”
The release continues, “Against the backdrop of the NFT market’s dramatic rise and collapse, Minted places the phenomenon within the broader arc of art history and offers a nuanced perspective on its evolution and enduring impact.”
Director Nicholas Bruckman
People’s Television Inc.
In a statement, Bruckman said, “I’m ecstatic to see Minted reach new audiences as it rolls out on Netflix. Love or hate NFTs, we hope the film entertains viewers and sparks big conversations about how art, finance, and tech are colliding.”
By some estimates, the market for NFTs will reach more than $350 billion by 2032. But similar to cryptocurrency, it’s a highly speculative enterprise, complicating any attempt at forecasts.
Minted is directed, written, and produced by Bruckman; produced and executive produced by Rahilla Zafar; and written and produced by Shawn Hazelett. The film is a production of Bruckman’s film, TV, and branded content studio People’s Television, Inc.
Range Media Partners negotiated the deal on behalf of the filmmaker, with global sales agency CAT&Docs handling international sales of the film.
Bruckman’s credits include the Emmy-nominated Not Going Quietly (PBS POV, Hulu) about the late activist Ady Barkan, and the immigration documentary La Americana (PBS America Reframed, Nat Geo).
You can watch the trailer for Minted: The Rise (and Fall?) of the NFT here:
Content shared from deadline.com.