SINCE name, image, and likeness deals were legalized for college athletes, many have begun to take full advantage.
And few more so than Haley and Hanna Cavinder, identical basketball-playing twins for the University of Miami.
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The 5ft6 guards, 21, transferred to Miami from Fresno State for their senior seasons, with Haley telling ESPN: “When we got on campus, there was just a vibe and a feeling you get when you know it is the right decision.
“I just think with Coach Katie and the leader she is and what she has done with the program, there is something that we were so attracted to, and I think we knew when leaving Miami that we wanted to come back.”
The twins brought with them impressive careers at Fresno State.
Hanna had been named to the Mountain West Freshman Team, and the All-Mountain West Team twice.
Haley also made the Mountain West Freshman Team, while she has made the All-Mountain West Team three times, and been also been named Mountain West Player of the Year and Freshman of the Year.
During the 2021-2022 season, Haley also set an NCAA record for free-throw percentage for the season.
Off the court, the twins have a combined NIL valuation of over $1.5 million, with a value per post of over $10,000, per On3.
This comes thanks to their partnerships with over 30 brands including Boost Mobile, Venmo, and Champs Sports.
They also dominate social media, with 4.1 million TikTok followers on their shared profile, along with more than 977,000 on their individual and shared Instagram profiles.
Here they frequently post lipsync and dancing videos, as well as sponsored ads and photos displaying their glamorous lifestyles.
They also have a joint YouTube channel, where they “post videos about our journey as college athletes, our passion for fitness, nutrition, style, and our family!”
Their channel has just over 80,000 subscribers.
Looking ahead, the twins told The Athletic that they’re uncertain where their future lies.
That being said, one potential option could be a move into the wrestling world.
Currently sponsored by the WWE as a part of its Next In Line program, Haley told The Athletic that “it’s just something that aligns with our audience — it’s fitness, it’s entertainment, it’s fun.”
“And you never know. We could be a tag team.”
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