YouTube star Logan Paul showed off the inside of the factory where Prime Hydration is made and, in the process, shared a sneak peek of a huge collection for the brand.
Prime Hydration has become a massive success since its launch in January 2022. The influencer-founded sports drink can be found in basically every major grocery retailer in America and regularly introduces a near-constant flow of new flavors.
One of these new flavors was shown in a video Paul uploaded to YouTube on May 15, 2025, which caught a peek at labels being created for a ‘Prime Collector Series’ version of the beverage.
However, this isn’t the first time it’s shown up in the wild. Earlier in May, eagle-eyed fans scrounged up an image of the Prime Collector Series bottle. They also peeped a subsite that popped up on the official Prime Hydration website, which merely said ‘New Adventure Coming Soon.’
And on May 6, that page went live for a brief moment. Fans nabbed screenshots as fast as they could, which show a new challenge coming for customers with the chance at winning a massive cash prize.
Prime Hydration gearing up for $1M Collector Series challenge
The landing page for the site showed a countdown timer for just over 27 days, ending on June 2.
Encouraging fans to “curate their legacy,” the page teased an activation to “build your hall-of-fame hydration” on that date in the U.S., U.K., Canada, Australia, France, Germany, Mexico and South Africa.
The kicker? A $1 million USD cash prize is up for grabs, although it’s yet unclear what the challenge is, exactly. Currently, users are met with a 403 error if they try to access the site.
This wouldn’t be the first time Prime has offered big bucks for its fans. In Summer 2024, the brand launched its Prime X competition, which awarded one lucky winner $1 million for tracking down map pieces on various bottles of Prime Hydration.
Content shared from www.dexerto.com.