AMERICAN Idol judge Katy Perry is “suffering from choices” she has made on the show, a PR guru says.
Rumors have been swirling since Idol’s May 21 finale about Perry’s future on the reality TV show.
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Eric Schiffer, Chairman of the Los Angeles-based firm Reputation Management Consultants, spoke exclusively to The U.S. Sun about Perry, her possible return to Idol, and her impact on the show’s fanbase.
“Perry is suffering from choices she made on the screen and that have created a lot of personal pain for her,” Schiffer said.
The pop star-turned-judge has caught heat from Idol fans throughout the most recent season for a variety of reasons.
Fans booed her during live Idol shows over her feedback and critiques, and continued to slam her online through the end of the season.
But Schiffer said that despite Perry’s choices, she retains power as an artist and musician.
“Artists in particular are sensitive. It’s part of what gives them their ability to touch millions through their music,” Schiffer said.
“But management and agents and her better business judgment won’t allow her to eject from Idol because it remains such an incredible platform for her.
“I think she’ll just find ways to manage it better.
“It’s tough to take if you’re an artist that wears their heart on their sleeve as she does, which again is a superpower because it allows you to connect with this universal set of emotions that we all respond to.”
‘OPPORTUNITY THAT HAS SERVED HER WELL’
Schiffer continued, saying he doesn’t see Perry leaving the show anytime soon.
“I don’t see her cutting the cord and burning the bridges to what has been an opportunity that has served her well overall,” he said.
However, that doesn’t mean it’ll be smooth sailing for Perry if she continues on Idol.
“If Katy Perry doesn’t quit I think the fans are likely going to double down on any opportunity where they see she’s acting in a way that will create this blinding lightning bolt of hate,” Schiffer said.
“And there’s a certain conditioning going on where producers and/or her are conspiring to create this image that aggravates and creates negativity that people act out on with their keyboards and their phones.”
Fans and viewers certainly saw Perry’s negativity affect the show this season through her on-screen choices.
“It’s tough to take if you’re an artist that wears their heart on their sleeve as she does, which again is a superpower because it allows you to connect with this universal set of emotions that we all respond to.”
‘ENGINE OF RELEVANCE’
Schiffer also spoke to the impact that being on a show like Idol can have on all of the judges and their careers.
However, it does depend on where they’re at in their career, Schiffer said.
“For stars that have lost attention or have a body of work that haven’t been in the zeitgeist or the spotlight, sometimes it revitalizes and brings their brand to a whole swatch of millions of people who then can relate and connect and also play their music,” the PR expert said.
“It’s another engine of relevance with young people.
“It’s the same with Katy Perry.
“I think it helped Katy’s career and kept her relevant and visible with young people and audiences.”
The same can be said of Lionel Richie, who, at 73, has had his persona and music thrust back into the mainstream thanks to sitting behind the Idol judge’s table.
PERRY QUITTING?
The U.S. Sun exclusively revealed that Perry is considering quitting the show to spend more time with her two-year-old daughter Daisy, according to an ABC insider.
An insider shared Perry has been “milling over” her future for months as she has spoken about her desire to grow her family, spend more time with her husband, Orlando Bloom, and continue her own musical career away from the show.
On the family front, the source claimed Perry has spoken about wanting a “baby brother or sister” for Daisy.
Perry reportedly “wants to rectify” her busy schedule taking time away from Bloom, as the source continued: “With both of them working so much on projects, time as a family is also very precious.”
“She’s spoken about wanting more sleep and feeling a lot more emotional than usual this season,” the insider revealed.
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