KANYE West is plotting to take on ex-wife Kim Kardashian’s hugely successful SKIMS brand – with help from wife Bianca Censori.
Kim, 43, launched SKIMS in 2019 and it’s now thought to be worth $4billion.
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The Sun can exclusively reveal that rapper and designer Kanye, 46, has decided he wants to dethrone Kim in the shapewear market which is why he’s had Bianca, 29, modelling outrageously revealing outfits lately.
An insider told us: “Kanye is seething about how successful SKIMS is – he wants to take Kim on with his own brand, but wants it to be riskier, sexier and make more money than SKIMS.
“He’s putting Bianca in these outfits as a sort of test – she’s his muse and will model the line, he thinks she can showcase his brand and it’ll sell out.
“That’s why he’s parading her around in these outfits to take revenge on Kim.”
Kanye and Bianca, who married in December 2022, have been making headlines with their increasingly x-rated public appearances.
And 29-year-old Bianca is seemingly wearing less and less with every outing.
Recent reports have claimed Bianca’s family in Australia are concerned that the model is being forced to parade herself in the revealing outfits.
However it was recently claimed that Bianca is more than on board with Kanye’s plans.
PR Guru Mark Borkowski told Dailymail.com: “Kanye understands outrage and is trying to break the Internet.
“I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner.
“There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show.”
Just last week Kim and Bianca shocked fans when they were seen looking cosy during their first public appearance together.
They were seen in the stands of the Chase Center during Kanye’s Vultures 2 listening party in San Francisco.
Kim and Kanye share children North, 10, Saint, eight, Chicago, six, and four-year-old Psalm.
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