#MadeForMore
Atlanta’s famed ONE Musicfest celebrated its 15th year with another star-studded spectacle bursting with beautiful people, epic experiences, and crowd-rocking performances by headliners Latto, Gunna, Nelly, Jill Scott, Victoria Monét, and The Elements–Earth, Wind & Fire.
The vibe of all vibes, ONE Musicfest continues to thrive as the epicenter of Black art, fashion, music, and culture while bringing together a diverse collection of festival lovers from across the globe.
This year, we had the pleasure of joining Hennessy for the ultimate OMF experience that started with its multi-level ‘Made For More’ activation highlighting the infinite possibilities that cognac offers while showing how any drink or daytime occasion can easily be made ‘more’ when you add Hennessy.
Source: Hennessy
Source: Hennessy
Source: Hennessy
Nestled in the heart of ‘The Yard,’ the eye-catching Hennessy Highline treated guests to giveaways, signature cocktails, heat pressed tote bags with patches of your choice, a product claw machine where lucky winners could literally snag prizes, and nail art for the baddies.
Source: Hennessy
Source: Hennessy
Source: Hennessy
Check out the cinematic claw machine video below:
https://instagram.com/hennessyus/reel/DBwmL4mxaau/
With countless brands competing for attention at the festival, Hennessy stood out with its bustling highline that kept the energy high with great music and a surprise appearance from special guest 7x NBA All-Star Joe Johnson aka Iso Joe known for his bucket-getting prowess in the league.
Whether it was the Highline or special presentation of smoked peach Old Fashions in the Platinum Lounge, we thoroughly enjoyed Hennessy’s hospitality that should serve as the standard for brands looking to make an impact at major festivals.
Source: Hennessy
A fitting grand finale of festival season, the Hennessy Highline was the moment that elevated an already enjoyable experience that showed what happens when a bold idea meets the perfect festival opportunity.