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According to a recent study, memes created by artificial intelligence (AI) were funnier, more creative and had more shareability than memes made by humans. They even scored better than memes created when humans and AI teamed up.
The purpose of the study, published to the arXiv preprint server and presented last month at the 30th International Conference on Intelligent User Interfaces, wasn’t to make the most dank memes. It was, according to Live Science, conducted to learn how LLMs can support humans with creative tasks like joke-writing.
“While previous research has explored the abilities of Large Language Models (LLMs) to serve as co-creative partners in tasks like writing poetry or creating narratives, the collaborative potential of LLMs in humor-rich and culturally nuanced domains remains an open question,” the study’s authors wrote. “To address this gap, we conducted a user study to explore the potential of LLMs in co-creating memes – a humor-driven and culturally specific form of creative expression.”
To do so, the researchers conducted a user study with three groups of 50 participants each. In the first group, humans created memes without AI assistance. In the second group, humans collaborated with a state-of-the-art LLM model. The third group was the LLM autonomously generating its own memes.
“Our results showed that LLM assistance increased the number of ideas generated and reduced the effort participants felt,” the authors determined. “However, it did not improve the quality of the memes when humans collaborated with LLM. Interestingly, memes created entirely by AI performed better than both human-only and human-AI collaborative memes in all areas on average.”
In response to the study, Ethan Mollick, professor and co-director of the generative AI lab at Wharton University, joked on BlueSky, “I regret to announce that the meme Turing Test has been passed.”
Last week, a new study claimed to show two different AI models having passed a Turing test – a test to determine if AI models have achieved the ability to be indistinguishable from humans.
On the plus side for humans, according to the meme study authors, “when looking at the top-performing memes, human-created ones were better in humor, while human-AI collaborations stood out in creativity and shareability.” So there is still some hope for us.
Content shared from brobible.com.