An Easily Digestible Timeline Of Taco Bell’s Rise To Power

An Easily Digestible Timeline Of Taco Bell's Rise To Power

Perhaps the greatest chimera ever loosed from the Taco Bell labs is the Crunchwrap Supreme. In what basically exists as an item created when the closing shift workers sweep the detritus of the prep station into a tortilla and grill it, the Crunchwrap Supreme again, had no right to become the phenomenon it did. Even the shape is perfect. Walking into a fast food restaurant and getting handed a soft hexagon? You better believe you’re at Taco Bell.

Tacos Gone Loco With Doritos

Willis Lam

In 2012, Taco Bell would jump the shark, if the Fonz jumping that shark had actually been cool as hell and then that episode had swept the Emmys. They introduced the Doritos Locos Taco, a crunchy taco that was served in a Doritos shell. The internet public poked fun, and derided the creation, asking “who would eat that.” Yet all the while, we knew deep inside the same thing Taco Bell did: we would eat that. We would eat 3-4 of them at a time. Yet again, Taco Bell had created the food equivalent of a french bulldog: the morals of its existence are questionable, but the joy it brings is undeniable.

Now, it’s our turn to wait with bated breath for the next release from the Taco Bell lab. Taco Bell and Thanos: two inevitable giants in different shades of purple. Now, if you’ll excuse me, I’m off to eat a chalupa and take a positively thunderous dookie.

Top Image: Public Domain/Pexels

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