The TikTok served to show that although this was indeed a parody, the rainbow-washing and corporatization of Pride isn’t far off from such satire. The marketing execs pitching these ideas are still ill-informed on queer history, and their campaigns have led to some admittedly comical situations like Postmates’ now-infamous “bottom-friendly menu,” Lockheed Martin’s rainbow-emblazoned signs and a Texas-based organization loudly proclaiming that “Cracker Barrel has fallen” due to the restaurant’s Pride initiatives.
Admittedly, not every brand can have a noted history of support like Levi’s and Gap, but as long as they’re armed with knowledge and committed to actionable allyship with substantial donations to queer organizations, there should be no harm in offering Pride Flag-emblazoned burritos — or turning their spokesreptile bisexual.