Cam’ron isn’t opposed to selling his talk show—as long as the price is right.
The Dipset rapper hit up Instagram this week to boast about the success of It Is What It Is—a sports-focused program that launched last month on YouTube. The inaugural episode premiered on Feb. 27 and has since received more than 115,000 views. Its second and latest episode hit on Tuesday and had racked up 32,000 views as of this publication.
Though it’s still a new series with just 14,000 subscribers, Cam says It Is What It Is has already garnered interest from potential buyers. Cam made the claim in a video Tuesday, when he revealed the show was completely self-funded.
“A lot of n***as hollering at me to try and buy my show, make my show a part of what they’re doing,” the 47-year-old said, as pointed out by HotNewHipHop. “And listen, I appreciate the love, I appreciate the interest and everything else. This is fully funded by me. I ain’t go get no help, I ain’t got no partners, I ain’t got no bank that came and did all this shit.”
Cam said he was willing to sell the series if and when he receives a satisfactory offer. And what price range is Cam eyeing? He refused to say.
“And y’all have to offer something that I ain’t got. Now, you don’t know what I got. You could assume what I got. I’m not gonna be unreasonable, but you gotta be fair. And right now, for the time being, we gonna have fun.”
It Is What It Is features special guest Mase and co-host Esmeralda Pineiro.
Cam confirmed the endeavor back in November, just months after Paramount+ announced he would host the home makeover show Hip Hop My House.