LITTLE People Big World star Audrey Roloff has admitted to financial struggles in a new online post.
The reality star claims that despite running several businesses, her family has at times made “zero money.”
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Audrey, 31, took to her Instagram to show support for small businesses.
In a lengthy post, she shared her story about running several businesses with her husband Jeremy, 32.
“Together we’ve designed and published 5 books to help encourage and equip families to be more intentional with how they are living/cherishing their life,” she explained in part.
She continued: “From working online, to working with our hands renovating our mountain Airbnb cabin, and moving dirt on the farm to prepare for what’s to come here… we’ve always worked together.
“We’ve always loved entrepreneurship and honing in new skills through lots of trial and error.”
She also admitted her financial struggles through it all.
“Some of our business have made zero money, some have been extremely profitable, and others have actually cost us. Along the way we’ve quit/stopped a lot of things in order to start or give more attention to others.
“And it’s become more challenging as our family has grown… but I think we will always chose this way of working and all the unknowns and uncertainty that it brings.”
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“Amidst the high highs and low lows, the inconsistency of schedule, the late nights and early mornings, the ever-changing algorithm, the working on holidays, the funding of an idea or dream from your savings.
“The customer service, the judgement you sometimes feel from others who deem their jobs more “real” and the “on-call” nature of running your own business… we still chose it.”
The admission of losing money comes as Audrey and Jeremy recently purchased a $1.5 million farm in Oregon, featuring vast land and incredible views.
It also comes as the Roloff family patriarch, Matt, 60, appears to be feuding with his sons over the sale of the family farm, worth and estimated $4M.
FANS REACT
Some fans responded with their own stories of running a small business, and the struggles that go along with it.
One fan wrote: “Thank you Audrey love you guys and have alll your books!! They have been such a treasure to our family!”
Another related, writing: “The part you wrote about others not understanding because they don’t see it as “real” really hit me. We struggle with this all the time with our family and friends.”
However, others were not so supportive.
Audrey’s post was featured on a popular Little People, Big World Reddit thread where fans were skeptical.
One critic wrote: “And none of this would have been possible without LPBW..”
Another responded: “Exactly. No one would even care who they are if it weren’t for the show.”
“And “pretty large clothing line.” The only think that’s true here is they technically did publish five books and they make money scamming people about oils,” scathed another.
Audrey’s long post comes after fans blasted for seemingly bragging about juggling multiple businesses and motherhood.
BIG BRAG?
The mom-of-three recently posted a clip of herself and Jeremy sharing a drink, adding the text: “POV you start the year with 3 kids 4 and under, run multiple businesses together, buy a fixer-upper in the country, but decide this is the year to commit to a weekly date night…”
Fans were unamused by her post, taking to Reddit to react.
The original poster screenshotted the post, adding: “[Audrey] telling people she CAN do it all. Mom of 3, operator of ‘multiple businesses,’ homesteader, fixer-upper fixer, intentional dater, country gal. Harken back a few days to the dishwashing post where she acknowledged not having it together (and told you that you don’t either). Psych, I guess.”
Another hater commented: “She misunderstood the assignment of the POV trend. I’ve never seen anyone use it in such a cringy way.”
Despite the post presenting the couple as having it all together, Audrey recently gave fans a glimpse inside a particularly grueling moment.
She posted an Instagram video explaining her struggles behind the scenes.
“Very self-righteous…very sad..,” wrote one critic.
Another wrote: “I do believe this post is the definition of a humble brag.”
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