Lowe’s has its eyes on the prize—and that’s becoming America’s No. 1 home improvement store. Home Depot and Ace Hardware are other notable players in the game, but in recent months, Lowe’s has been working in overdrive to separate itself from its competitors. Here are four major changes Lowe’s is implementing this year. Spoiler alert: They’re all for the benefit of shoppers.
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1. Lowe’s launched a home improvement creator network.
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Lowe’s just unveiled its latest project: A home improvement network built for “creators who bring DIY skills to life through projects, spaces and community,” per a news release. The network’s mission is to help “creators share project-driven stories that build affinity for their own brands and for Lowe’s.”
Lowe’s hopes the initiative will attract younger shoppers. “The Creator Network deepens Lowe’s connection with Millennial and Gen Z audiences, generations who turn to creators for inspiration, authenticity and trusted advice,” they said.
“Creators aren’t just making content. They’re building businesses by taking on real projects and connecting with their communities through meaningful storytelling,” said Jonathan Stanley, Lowe’s head of social and influencer marketing.
“With Lowe’s Creator Network, we’re committed to helping our creators grow and are empowering them to bring their dream projects to life. From training resources to product samples and self-serve storefronts, we’re giving creators the resources to produce content they know their audiences will want to see,” he continued.
Lowe’s Creator Network already has more than 17,000 enrolled creators. At the helm is Jimmy Donaldson, who operates under the mega-famous social media handle @MrBeast. Through this partnership, MrBeast will have his own Lowe’s storefront so fans can shop his must-have gadgets all with one click.
“We couldn’t be more excited to welcome MrBeast to our network along with other recognizable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they’ll be DIYing with Lowe’s across their social channels,” said Jen Wilson, chief marketing officer.
2. Lowe’s is opening five new stores in 2025, and more are on the way.
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Lowe’s has already added two new locations to its fleet this year, bringing its total to 1,752 stores. The company reopened its Asheville, NC, location after it was impacted by Hurricane Helene, and plans to open an additional two stores later this year, reported USA Today.
New Lowe’s locations that are already open for business:
- Magnolia, Texas
- Fort Worth, Texas
- Asheville, North Carolina (reopening)
Additional locations that are set to open in 2025 include:
- Georgetown, Texas
- Maricopa, Arizona
A company spokesperson confirmed to USA Today that Lowe’s is on track “to open 10 to 15 stores per year over the next few years,” starting in 2026.
3. Lowe’s launched its own digital marketplace.
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In Dec. 2024, Lowe’s launched its e-commerce platform, Lowe’s Marketplace, to much success. Now, five months later, Lowe’s has announced an exciting partnership with Mirakl that opens the marketplace to third-party sellers, according to a May press release.
This means shoppers will be able to browse and purchase home items independently of Lowe’s in-store and online catalogs.
The initiative is “catering to the needs of both do-it-yourself homeowners and professional customers,” said the company. Customers will be able to browse indoor and outdoor furniture, kitchen and bath items, home decor, and power and hand tools from a diverse assortment of brands.
“Our partnership with Mirakl allows Lowe’s Marketplace to offer a full complement of products to homeowners for every project around the home, driving our Total Home Strategy forward,” the company’s chief digital and information officer, Seemantini Godbole, said in the release.
Michael McCluskey, Lowe’s vice president of Marketplace, added: “Lowe’s Marketplace extends our aisle to better meet the needs of our customers, bringing them more of the products they want from brands they trust.”
Vendors can apply to join Lowe’s Marketplace online.
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4. Lowe’s has officially acquired this popular interior design and installation firm.
Lowe’s might also offer a better shopping experience than Home Depot.Shutterstock
In April, Best Lifereported that Lowe’s was acquiring Artisan Design Group (ADG) for $1.325 billion in an all-cash deal.
“ADG is a nationwide provider of design, procurement, and installation services with a focus on flooring, cabinets, and countertops. Since 2016, ADG has acquired 20 companies and operates over 150 distribution, design, and service facilities in 25 states,” Best Life originally reported.
That deal has officially been finalized, Lowe’s announced in a June press release. The acquisition is expected to grow Lowe’s “total addressable market” by approximately $50 billion.
“We are pleased to complete this transaction and officially welcome the talented ADG team to Lowe’s. ADG has built an industry-leading position through consistent execution and outstanding customer service, earning strong customer satisfaction scores from the top homebuilders,” said Lowe’s president and CEO Marvin R. Ellison.
Content shared from bestlifeonline.com.