White Claw Hard Seltzer has announced a $5 million investment in the UK festival circuit, making waves across more than 40 shows. The White Claw Wave of Summer Bar Experience features two floors with interactive lighting, a full-service bar, and relaxation spaces.
This summer, White Claw is on a mission to deliver the ultimate feel-good experience for UK festival-goers. Manufactured by Ireland-based Mark Anthony Brands International, the company invested over $5 million to create the White Claw Wave of Summer Bar Experience at more than 40 festivals across the UK.
Designed to provide a destination for festival attendees to socialize and get refreshed, the bar features two floors. It includes a full-service bar, relaxation spaces, interactive lighting, and a “sensory wave experience” of 8,000 recycled cans. White Claw will also give away merchandise and “VIP festival experiences.”
Michael Dean, Head of Marketing at White Claw, says, “The better-for-you drinking experience was trailblazed by White Claw targeting core Gen Z and Millennial audiences. White Claw doesn’t force consumers to choose between having a good time and maintaining a healthy lifestyle, therefore festivals made complete sense.” He continues, “We need to be part of that experience! By supporting a long line-up of local and national festivals, our fans won’t need to compromise as White Claw will be on hand to offer drinkers lighter alternatives that deliver genuine refreshment.”
The White Claw Wave of Summer Bar Experience will be available at London’s All Points East, Mighty Hoopla, and Wide Awake. Up and down the country, White Claw’s bar will be at Parklife in Manchester, Boardmasters in Cornwall, Love Saves the Day in Bristol and 40 other festivals with additional information forthcoming.
The company’s festival line-up follows the recent debut of its latest global marketing campaign, “Bring the Wave,” which includes original music from New Jersey-born jazz musician Melody Gadot.
2022 White Claw Wave of Summer Bar Experience:
May
- 28 | Wide Awake at Brockwell Park in London
- 29 | City Splash at Brockwell Park in London
June
- 2-3 | Love Saves the Day at Ashton Court in Bristol
- 3 | Mighty Hoopla at Brockwell Park in London
- 5 | Cross The Tracks at Brockwell Park in London
- 11-12 | Parklife at Heaton Park in Manchester
August
- 10-14 | Boardmasters at Trebelsue Farm in Cornwall
- 19 | All Points East at Victoria Park in London