SoundCloud Rebrands Creator Services Platform to “SoundCloud for Artists” – EDM.com

SoundCloud Rebrands Creator Services Platform to "SoundCloud for Artists" - EDM.com

SoundCloud’s creator services platform is operating under a new name: SoundCloud for Artists.

The rebrand comes from one of the leading minds in establishing Spotify’s own Spotify for Artists platform. And as the saying goes, “If it ain’t broke, don’t fix it.”  

Tracy Chan, SoundCloud’s Senior Vice President of Creator, was previously the former Head of Music at Twitch and served as the Director of Product Management at Spotify before that. Chan led the development of Spotify for Artists’ analytics platform, which empowers artists to glean insights about their fanbase and better engage their audience.

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