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SoundCloud renews its agreement with AdsWizz to expand its audio advertising inventory to 14 European markets.
SoundCloud and AdsWizz have announced the renewal of their long-standing exclusive agreement with SiriusXM-owned AdsWizz to sell SoundCloud’s audio advertising in 14 European markets. These include Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland, and Norway.
Through 2025, AdsWizz and its regional sales representatives will serve as the exclusive audio sales representative for advertisers seeking to reach SoundCloud’s highly engaged and diverse audience. AdsWizz also has additional non-exclusive access to SoundCloud’s video and display inventory. The renewed advertising relationship, dating back to 2021, will give buyers continued access to SoundCloud’s growing European audience and premium audio inventory.
The agreement continues to leverage AdsWizz’s technology, including its programmatic marketplace and ad-tech solutions. SoundCloud’s inventory has more than doubled since 2021, giving advertisers increased access to SoundCloud’s global community of over 50 million global users and 20 million creators. SoundCloud has also adopted new AdsWizz targeting solutions that will improve its advertising capabilities, such as mood targeting, which enhances ad relevance by allowing advertisers to match audio campaigns with a targetable “music mood.”
“We’re thrilled to extend our exclusive agreement and continue connecting advertisers with SoundCloud’s growing and passionate global audience of creators and music fans,” said Paul Brown, VP, European Business & Operations at AdsWizz. “This is a major opportunity for brands to reach new, engaged, and diverse audiences in Europe, while leveraging our contextual targeting, measurement, and ad tech capabilities.”
“Renewing our deal with AdsWizz reflects SoundCloud’s continued investment in the growth of our ad-supported business across Europe,” said Jonathan Kopitko, Senior Director, Global Partnerships at SoundCloud. “As our global community of artists and fans expands, this collaboration ensures we’re delivering meaningful opportunities for advertisers to connect with engaged, culturally relevant audiences—powered by innovative technology that enhances both targeting and reach.”
Advertisers can access SoundCloud’s audio ad inventory through major DSPs, including AdsWizz’s DSP, AudioMatic, as well as through direct insertion orders or the AdsWizz Marketplace. SiriusXM’s combined sales group, SiriusXM Media, will continue to serve as the exclusive advertising representative for SoundCloud in the U.S. through 2025.
Content shared from www.digitalmusicnews.com.