Photo Credit: Barun Aditya
Rolling Stone India, Creativeland Asia, and Jio Platforms are teaming up to launch a short-form video app for entertainers called Platform.
The app aims to disrupt the short-form social media landscape in India for entertainers, with an ecosystem built for organic growth and steady monetization. Platform is designed to be the social home for singers, musicians, actors, comedians, dancers, fashion designers, and other content creators.
The app is powered by the tech infrastructure of Jio Platforms Limited, the force behind India’s telecom ‘Jio’ and its Jio Media, Entertainment, and Digital Apps. Platform held a red carpet event on November 24, which featured board members from Rolling Stone, Warner Music India, and Jio Platforms Limited.
The first 100 founding members on the app are by invite-only and are distinguished with a golden tick verification on their profiles. These members are eligible to invite new artist members to sign up through referral programs and will be the first to preview new features added to the ecosystem. So what makes the app different from current social media in India?
Platform does not prioritize paid algorithms that define growth, but allow creators to rise through the ranks and reputation organically. The app defines these ranks using silver, blue, and red tick verification badges, which are based on fanbase growth and content engagement–rather than paid promotions.
The ‘Book Now’ button on all creator profiles allows users, fans, and brands to interact with artists and quickly get booked for gigs of all types–from partnerships, white-label content production, and more. Creators on the app will also be featured in the Rolling Stone India digital editorials. The ‘Cover of the Week’ for Rolling Stone India will soon be a reality for all artists. Platform has started onboarding talent, and the full version will launch in January 2023.
“Platform is all set to disrupt short-form social media for entertainers and creators,” adds Sajan Raj Kurup, Founder & Chairman of Creativeland Asia Group and Founder of Platform. “We are excited to move the creator economy needle from ‘watch me’ to ‘book me.’ It has several intelligent monetization features coming soon to help entertainers and creators monetize their skills and talent like never before.”