YouTube Shorts are coming to your TV apps, as short-form video takes over everything

Two screenshots of a YouTube Shorts player on TV.

YouTube Shorts is working. That much Todd Sherman knows for sure. Sherman, the product manager behind YouTube’s endless-scrolling short-form TikTok competitor, is quick to quote the numbers: 1.5 billion users a month are watching Shorts, […]

Recycling Short-Form Content Can Grow Your Fanbase Faster

short-form content

Photo credit: Jonas Leupe Short-form content for music promotion is the thing right now. Lots of artists have gone viral on TikTok, like JVKE, SALES, Lil Nas X, Gayle, and so many others. But there […]