Photo Credit: Realize Music
Realize Music Inc. has reached a strategic agreement with Universal Music Group (UMG) and Warner Music Group (WMG) to feature their music in Realize Music: Sing—a VR all for self-care singing.
Realize Music: Sing aims to create immersive audio-visual journeys while utilizing vocalization aimed at providing therapeutic benefits. The unique VR app aims to offer a unique combination of entertainment and wellness geared toward reducing stress, promoting relaxation, and releasing endorphins. The subscription app will release on January 23, 2025 exclusive on Meta Quest.
Users will have access to all genres of music with a continuously growing library featuring new music dropping every week. The app will launch with an introductory subscription price of $9.99 per month or $99 per year. Future releases are in development for Apple, Samsung, and Sony PSVR2—as well as adaptations for mobile, PC/Mac, Smart TV, and other media.
Realize Co-Founder Mike Wilson is a celebrated producer and publisher (Devolver Digital) from the video game world. He has been a vocal mental health advocate and entertainment-for-wellness pioneer. He’s joined by the company’s CEO, music and wellness industry expert Mark Roemer, who has spent 20+ years working at the intersection of gaming, tech, marketing, distribution, wellness, and content creation. The Realize team is rounded out by industry veterans from Sony, Meta, Rockstar Games, and the Guitar Hero franchise.
“Fear of judgment keeps more than 80% of people from ever enjoying one of the oldest human traditions, and that’s a real shame,” says Mike Wilson. “Singing has perhaps the most well-documented physiological and psychological benefits in the burgeoning new science of music for wellness and we are here to invite people to a personal, private, focused experience that will consistently produce joyous results.”
Deals struck with both UMG and WMG mean that Realize Music: Sing will have a library of more than one million songs, updated weekly to ensure an expanding selection to suit every musical taste and mood. The game’s dynamic visuals respond to your singing, creating a deeply immersive experience with your voice shaping the world around you. Realize Music: Sing also features lyric visualization as lyrics to songs transform into captivating visual effects as you sing.
“UMG has a long and successful track record of partnering with innovative new platforms in critical spaces with exciting potential, like health and wellness,” adds Bryan Stone, UMG’s Senior Vice President, Business Development. “So harnessing the power of music to foster health and wellness is a natural fit for us. We hope that the Realize VR experience will improve people’s lives, offering a new aural experience to promote self-care while singing along with our artists.”
“We believe that music has always been a bridge for self-expression, and this partnership with Realize Music amplifies that connection by providing an innovative experience that blends entertainment with self-care,” adds Allan Coye, EVP, Global Head of Recorded Music Business Development, WMG. “Together, we’re reshaping how fans experience music—turning it into a powerful tool for relaxation and personal expression—while creating unique opportunities for our artists to reach their fans in exciting new ways.”