Photo Credit: TNT Sports
The NCAA and TNT Sports Live Events have announced Pitbull, Jelly Roll, and Chris Stapleton will headline the upcoming March Madness Music Festival. The three-day festival will take place April 4-6 at Tower Park at Hemisfair in San Antonio in conjunction with the 2025 Division I Men’s Final Four.
On Friday April 4, Pitbull will headline the AT&T Block Party with an opening night performance. Also taking the stage that night is Doechii and Ravyn Lenae. On Saturday, April 5, Jelly Roll will headline the day of breakout performances. T-Pain and Willow Avalon will also perform that day. Then on Sunday, April 6, Chris Stapleton will headline, with performances from Benson Boone, Nathaniel Rateliff & The Night Sweats, and the Brothers Osborne.
The March Madness Music Festival celebrates spectacular performers, bringing them to the stage for music lovers each year. Performers who have helped celebrate the Final Four weekend in past years include Mumford and Sons, Jonas Bros, Kendrick Lamar, Rihanna, Lil Nas X, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, Lady A, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, Kenny Chesney, Fall Out Boy, and Twenty-One Pilots.
The NCAA March Madness Music Festival is an activation extension of the NCAA’s corporate champions and partners marketing program. TNT Sports and CBS Sports license and collaborate on the festival as part of an agreement with the NCAA through 2032.
NCAA March Madness Music Festival Times
Friday, April 5 — AT&T Block Party
- Performance start at 4:30 pm CST until 10 pm
Saturday, April 6 — Coca-Cola Live!
- Performances start at 3 pm CST until 9 pm
Sunday, April 7 — Capital One JamFest
- Performances start 2:30 pm CST until 10:30 pm
CBS Sports and TNT Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks—TBS, CBS, TNT, and truTV. The NCAA March Madness live games airing on CBS will also stream live on Paramount+. Games airing on TBS, TNT, and truTV will also stream live on Max. CBS will televise the Final Four, beginning with the National Semifinals on April 5 and the National Championship on April 7.
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